How to 'lose weight' qualitatively

Date of publication: November 10, 2002

Company: Ipsos MRBI

Author: Naama Forsrup

Abstract:

What does qualitative research has to do with losing weight? Seemingly nothing! This paper describes how, by doing research on weight loss and the question of motivation, we came to a new understanding of our own role as researchers and consultants. Successful weight loss should not be perceived as a series of isolated projects but rather as a life long change process. The same applies to successful cooperation between a client and a supplier. It requires moving from a project-approach to a process approach.

  • PDF
  • This could also be of interest