You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Evaluation Research.
ANA has found 70 results for you, in 512 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Evaluating the corporate marketing policies of retail organisations

This paper defines the corporate marketing objectives of retail organisations; and suggests ways in which market research can evaluate their achievement.

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Martin Simmons
June 15, 1972
×

Citation

Simmons, M. (1972a, June 15). Evaluating the corporate marketing policies of retail organisations. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/evaluating-the-corporate-marketing-policies-of-retail-organisations


Research papers

Demand studies in the field of leisure and recreation

With European Conservation year not long over and with a revitalised interest on the part of administrators, planners and journalists in the environment it is rewarding to review the survey research that has been done in one area that is so closely...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: James Spence, Frank Teer
August 1, 1971
×

Citation

Spence and Teer (1971a, August 01). Demand studies in the field of leisure and recreation. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/demand-studies-in-the-field-of-leisure-and-recreation


Research papers

The evolution of forecasting methods and of their integration in business decision-making (French)

The distinction is often made at firm level between strategic decisions implying productive or commercial investment on a large scale and based on medium or long-term forecasts (3, 5 or 10 years), and tactical decisions relating to day-to-day...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Daniel Bachelet, Michel Salomon
August 1, 1971
×

Citation

Bachelet and Salomon (1971a, August 01). The evolution of forecasting methods and of their integration in business decision-making (French). ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/the-evolution-of-forecasting-methods-and-of-their-integration-in-business-decision-making-french-


Research papers

The evolution of forecasting methods and of their integration in business decision-making

The distinction is often made at firm level between strategic decisions implying productive or commercial investment on a large scale and based on medium or long-term forecasts (3, 5 or 10 years), and tactical decisions relating to day-to-day...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Daniel Bachelet, Michel Salomon
August 1, 1971
×

Citation

Bachelet and Salomon (1971a, August 01). The evolution of forecasting methods and of their integration in business decision-making. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/the-evolution-of-forecasting-methods-and-of-their-integration-in-business-decision-making


Research papers

The contribution of research to the planning, budgeting and evaluation of below-the-line activity

In this paper I propose to outline briefly some underlying factors leading to the growth of below-the-line activity, to describe the marketing functions performed by different types of promotional activity, and to suggest a rational approach to the...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: David Lowe-Watson
Company: ESSO
June 15, 1971
×

Citation

Lowe-Watson, D. (1971a, June 15). The contribution of research to the planning, budgeting and evaluation of below-the-line activity . ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/the-contribution-of-research-to-the-planning-budgeting-and-evaluation-of-below-the-line-activity-


Research papers

The consumer appeal of on-pack offers

The major purpose of this paper is to provide a particular illustration of the testing and evaluation of one type of sales promotion scheme - the on-pack offer. In itself, it points to some of the difficulties of evaluating sales promotion...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Derek C. Martin
June 15, 1971
×

Citation

Martin, D. C. (1971a, June 15). The consumer appeal of on-pack offers. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/the-consumer-appeal-of-on-pack-offers


Research papers

An outline of below-the-line

The purpose of the seminar is to advance thinking upon the research evaluation of 'below-the-line' expenditures. For while in respect of normal media advertising there is internationally a wide area of general understanding about techniques,...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: John Knecht
May 19, 1971
×

Citation

Knecht, J. (1971a, May 19). An outline of below-the-line . ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/an-outline-of-below-the-line-


Research papers

The evaluation of below-the-line activity by ad hoc field research

The author has attempted to show that conducting ad hoc survey research to determine the effectiveness of below-the-line activities is a viable, but difficult field to work in. Once a decision has been made as to what performance criterion variables...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Peter Sampson
May 19, 1971
×

Citation

Sampson, P. (1971a, May 19). The evaluation of below-the-line activity by ad hoc field research. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/the-evaluation-of-below-the-line-activity-by-ad-hoc-field-research


Research papers

An experiment in typology: Evaluating physician productivity classification through the use of syndicated audit services

At the beginning, perhaps a few general comments are in order. All of us recognise the end purpose of our efforts in the area of physician typology. It is to identify those segments of the physician population which contain our best customer...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Authors: David Labson, David A. West
June 15, 1970
×

Citation

Labson and West (1970a, June 15). An experiment in typology: Evaluating physician productivity classification through the use of syndicated audit services . ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/an-experiment-in-typology-evaluating-physician-productivity-classification-through-the-use-of-syndicated-audit-services-