Abstract:
The major purpose of this paper is to provide a particular illustration of the testing and evaluation of one type of sales promotion scheme - the on-pack offer. In itself, it points to some of the difficulties of evaluating sales promotion activities, and also to the comparative ease with which some aspects of promotion can be usefully researched. It is, therefore, worthwhile briefly placing this particular study in the context of what research can and should analyse in the sales promotion field.
This could also be of interest:
Research Reports
Qualitative research on pack design for the Chique concept
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
August 1, 1976
Research Reports
Weekend pack surface design
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
May 1, 1979
Research Reports
Pack research on 'Sobranie of London'
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
August 1, 1971
