You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Artificial Intelligence.
ANA has found 209 results for you, in 287 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

LAMDA

Customers are increasingly demanding, and successful companies need to design and introduce new ways to offer customer value. However, the process is not complete until they design control systems, provide a support decision tool able to identify and...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Núria Agell, Lluis Martinez-Ribes, Mònica Casabayó, Juan Carlos Aguado
September 23, 2001
×

Citation

Agell, Martinez-Ribes, Casabayó and Aguado (2001a, September 23). LAMDA. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/lamda


Research papers

Artificial life simulations

Observations of computer simulated agents a (Artificial Life) provide insight into the decision process of consumers. This fresh approach to modeling consumer behavior enables researchers to discover innovative solutions to the facets of marketing.

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Author: Bruce Grey Tedesco
September 1, 1999
×

Citation

Tedesco, B. G. (1999a, September 01). Artificial life simulations . ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/artificial-life-simulations-


Research papers

The next millennium

This paper reviews the impact of new technologies in the research process over the past five years and the incoming new technologies up to the next millennium. The main focus, the effect of speech-to-text Voice Recognition technology - upon the...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Sarah Bonner
January 1, 1997
×

Citation

Bonner, S. (1997a, January 01). The next millennium . ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/the-next-millennium-


Research papers

Neural patterns

Two factors are necessary for a method to be useful in a variety of country settings. An analysis technique to understand information available is required that is robust and not constrained. And, data of a comparable format and scope of measurement...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Author: Bruce Grey Tedesco
June 15, 1995
×

Citation

Tedesco, B. G. (1995a, June 15). Neural patterns. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/neural-patterns


Research papers

Artificial intelligence applied to computer aided interviewing

The paper presents a newly developped and implemented system for segmenting respondents 'on the fly' during a computer assisted telephone interview, while at the same time minimizing the number of questions to be asked of the individual respondents....

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Author: Carsten Stig Poulsen
June 15, 1993
×

Citation

Poulsen, C. S. (1993a, June 15). Artificial intelligence applied to computer aided interviewing. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/artificial-intelligence-applied-to-computer-aided-interviewing


Research papers

Neural analysis

This work demonstrates the learning ability and capacity of artificial intelligence neural networks, and how they are effective in providing information from large data sources. The combination of new techniques of data collection and the...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Author: Bruce Grey Tedesco
June 15, 1993
×

Citation

Tedesco, B. G. (1993a, June 15). Neural analysis. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/neural-analysis


Research papers

Neural marketing

Developments in a variety of disciplines have provided the necessary components to assemble a system of artificial intelligence available for use in formulating marketing strategy. Based on artificial intelligence neural networks, the concept of...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Bruce Grey Tedesco
September 1, 1992
×

Citation

Tedesco, B. G. (1992a, September 01). Neural marketing . ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/neural-marketing-


Research papers

Marketing decision-making using knowledge-based systems

Knowledge-based systems (KBS), a branch of artificial intelligence, are designed to replicate the functions performed by a human expert. They enable a user to consult a computer system as he/she would consult an expert advisor to figure out how to...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Authors: Pirkko Walden, Malin Brännback
June 15, 1992
×

Citation

Walden and Brännback (1992a, June 15). Marketing decision-making using knowledge-based systems. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/marketing-decision-making-using-knowledge-based-systems


Research papers

Taking the long view in new product introduction

The central thesis of this paper is that a perspective is needed in introducing new products and services in "hot areas" such as high technology. Artificial Intelligence has been around since the mid-1950s, but has remained largely an academic...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Leland Teschler, Andrew C. Gross, Robert D. Hisrich
September 1, 1990
×

Citation

Teschler, Gross and Hisrich (1990a, September 01). Taking the long view in new product introduction. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/taking-the-long-view-in-new-product-introduction