Abstract:
Two factors are necessary for a method to be useful in a variety of country settings. An analysis technique to understand information available is required that is robust and not constrained. And, data of a comparable format and scope of measurement is needed to enable parallel analysis across countries. Artificial intelligence neural networks and Consumer Confidence Surveys fit these criteria. This work provides an example of the power of this combination.
Research Papers
Neural analysis
Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Author: Bruce Grey Tedesco
 
June 15, 1993
Research Papers
Artificial life simulations
Catalogue: ESOMAR Congress 1999: The Race For Innovation
Author: Bruce Grey Tedesco
 
September 1, 1999
Research Papers
Neural marketing
Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Bruce Grey Tedesco
 
September 1, 1992
