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Research papers

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We live in a world of constant change. Research has often struggled to embrace change and is under increasing threat from new forms of competition. Rapid innovation is the cure, but it is difficult. This presentation suggests that the difficulty is...

Catalogue: Innovate 2010: Innovation Detonation
Author: Richard Owen
Company: Hall & Partners
November 16, 2010

Case studies

Innovation: Return to reality

This paper discusses innovation process performance in FMCG and blind spots in the classical research sequence. Using case studies, it demonstrates how a combination of relevant 'touch and feel' stimuli and behavioral research techniques can help...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Michel Ten Donkelaar, Richard Bordenave
Companies: BVA Group, Kraft Heinz Company
November 16, 2010

Research papers

Axe skincare crowd innovation

With increasing pressure on budgets as a result of the deteriorating economic climate, brands are forced to look for new more cost effective solutions to age-old problems. This presentation will demonstrate how a combination of crowd-sourcing and...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Andrew Needham, Philippa Rose, Saul Parker
Companies: Face, Unilever
November 16, 2010

Research papers

Designing innovation

The response to online surveys are facing tough competition from online games, social networking sites, micro bloging sites etc, forcing the market research fraternity to think of innovative ways to engage with the respondent. Of the activities done...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Gayathri Swahar, Janardhan Swahar
Company: Nielsen
November 16, 2010

Research papers

Innovation detonation @ Deutsche Telekom

The work of the Creation Center, a small, creative, international and interdisciplinary unit that applies 'innovathinking' consistently in the R&D process of Deutsche Telekom, is introduced in this presentation. As in other competitive markets, a...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Raimund Schmolze, Annette Boehmer
Company: Deutsche Telekom
November 16, 2010

Research papers

Real business innovation

This presentation explains why open innovation forums offer a real alternative to common market research methods like brainstorming, qualitative interviews and large quantitative customer surveys. Open innovations forums offer a comparatively...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Oliver Skopec, Thomas Krüger
November 16, 2010

Research papers

The Coca-Cola ritual

Coca-Cola Spain sought new ways of being relevant in out-of-home adult leisure occasions. Towards this end, a project was developed to search for new Coca-Cola rituals that could be used to reposition the brand in the adult sector; establish a link...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Victor Huertas, Begonia Fafian
Company: The Coca-Cola Company
November 16, 2010

Research papers

Little moments of luxury

The brain processes the act of purchasing in the same region that it processes the experience of pain. It does in fact, from a brain science perspective, 'hurt' to hand over money in a transaction. At NeuroFocus, we have done a good deal of research...

Catalogue: Innovate 2010: Innovation Detonation
Author: A.K. Pradeep
Company: Nielsen
November 16, 2010

Research papers

MTV seeding lab

The presentation describes a new methodology -Seeding Lab- and its application to a qualitative survey for MTV Italy. Seeding Lab combines the spontaneous approach of a web environment and traditional qualitative ethnographic techniques. Members...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Cinzia Paterlini, Simona Sbarbaro
Companies: Teleperformance Knowledge Services, Viacom International Media Networks
November 16, 2010