Real business innovation

Date of publication: November 16, 2010


This presentation explains why open innovation forums offer a real alternative to common market research methods like brainstorming, qualitative interviews and large quantitative customer surveys. Open innovations forums offer a comparatively inexpensive way to reach a large number of customers who can express their ideas in the most open and creative manner, while the process maintains a relatively high representativeness. Based on Ulwick's (2005) outcome driven innovation concept, the presenters have developed a way to analyze and interpret data in forums.

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