Abstract:

With increasing pressure on budgets as a result of the deteriorating economic climate, brands are forced to look for new more cost effective solutions to age-old problems. This presentation will demonstrate how a combination of crowd-sourcing and on-line co-creation techniques helped Unilever find a breakthrough solution in a more cost effective manner to a challenging global innovation project conducted across multiple countries. Crowd-sourcing and co-creation when used together as part of a well-defined open innovation model can deliver outstanding results for less money.