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Research papers

Contextual actions speak louder than words

Context is everything! The impact of context on human behaviour has been widely demonstrated in numerous experiments, both academic and marketing related. People don’t always do what they say because they generally don’t have a clue what...

Catalogue: Congress 2015: Revelations
Authors: Jasper Scheir, Sjoerd Koornstra
Company:
October 1, 2015
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Citation

Scheir and Koornstra (2015a, October 01). Contextual actions speak louder than words. ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/contextual-actions-speak-louder-than-words


Videos

Barry Callebaut strikes gold with the chocolate of the future

We demonstrate how we helped feed the innovation funnel of Barry Callebaut with product ideas that have a higher likelihood of success. We show the importance of working from a motivational and multi-sensory perspective in uncovering a completely new...

Catalogue: Congress 2018
Authors: Karin Loobuyck, Ludovic Depoortere
Company:
September 23, 2018
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Citation

Loobuyck and Depoortere (2018a, September 23). Barry Callebaut strikes gold with the chocolate of the future. ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/barry-callebaut-strikes-gold-with-the-chocolate-of-the-future


Research papers

Barry Callebaut strikes gold with the chocolate of the future

We demonstrate how we helped feed the innovation funnel of Barry Callebaut with product ideas that have a higher likelihood of success. We show the importance of working from a motivational and multi-sensory perspective in uncovering a completely new...

Catalogue: Congress 2018
Authors: Karin Loobuyck, Jasper Scheir, Ludovic Depoortere
Company:
September 23, 2018
×

Citation

Loobuyck, Scheir and Depoortere (2018a, September 23). Barry Callebaut strikes gold with the chocolate of the future. ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/barry-callebaut-strikes-gold-with-the-chocolate-of-the-future-9347


Videos

Contextual actions speak louder than words

Context is everything! The impact of context on human behaviour has been widely demonstrated in numerous experiments, both academic and marketing related. People don’t always do what they say because they generally don’t have a clue what...

Catalogue: Congress 2015: Revelations
Authors: Sjoerd Koornstra, Jasper Scheir, Ludovic Depoortere
Company:
June 15, 2015
×

Citation

Koornstra, Scheir and Depoortere (2015a, June 15). Contextual actions speak louder than words. ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/contextual-actions-speak-louder-than-words-8419


Research papers

Demystifying machine learning

Research departments are under pressure. They are expected to deliver faster, cheaper and more impactful insights than ever before. Instead of doing more and faster research, insight departments are also able to revisit existing data sources. Often,...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Sjoerd Koornstra, Wim Hamaekers
Company:
November 11, 2018
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Citation

Koornstra and Hamaekers (2018a, November 11). Demystifying machine learning. ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/demystifying-machine-learning-9455


Research papers

Beer: The perfect fit with your meal instead of wine! Dream or reality?

When beer beats wine in the restaurant! The quest fora perfect beer and food combination by using big data, algorithms and contextual consumer product testing (VR). In this paper we will therefore first introduce the concept of beer-food pairing...

Catalogue: Congress 2017: Visionary
Authors: Louise den Uijl, Marion Emorine, Sjoerd Koornstra, Maaike Hagen, Wim Hamaekers
Company:
August 31, 2017
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Citation

den Uijl, Emorine, Koornstra, Hagen and Hamaekers (2017a, August 31). Beer: The perfect fit with your meal instead of wine! Dream or reality?. ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/beer-the-perfect-fit-with-your-meal-instead-of-wine-dream-or-reality-


Case studies

Catching the exception

Redefining qualitative research by combining different methods in order to find new, special and trendy usages. With this case study we want to evaluate the added value of social media analysis within Usage & Attitude (U&A) research to: 1....

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Chayenne Meers, Suzanne Mulier
Company:
November 11, 2018
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Citation

Meers and Mulier (2018a, November 11). Catching the exception. ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/catching-the-exception-9448


Research papers

The brick-and-mortar shopping experience

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Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Wim Hamaekers, Caroline Verkest, Hannelore Goddyn, Alexander Mazurek
Company:
September 8, 2019
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Citation

Hamaekers, Verkest, Goddyn and Mazurek (2019a, September 08). The brick-and-mortar shopping experience. ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/the-brick-and-mortar-shopping-experience


Videos

Catching the exception

Redefining qualitative research by combining different methods in order to find new, special and trendy usages.

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Chayenne Meers, Suzanne Mulier
Company:
November 11, 2018
×

Citation

Meers and Mulier (2018a, November 11). Catching the exception. ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/catching-the-exception