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Research papers

Positioning one thousand brands in their respective markets

The Market Radar is a new and efficient way to link market research with marketing. It answers a key question in research: Who is the buyer? By doing that it demonstrates the position of a brand or service and allows for efficient marketing planning....

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: Werner Wyss
Company: DemoSCOPE
September 1, 1994
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Citation

Wyss, W. (1994a, September 01). Positioning one thousand brands in their respective markets. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/positioning-one-thousand-brands-in-their-respective-markets


Research papers

Your best customers are not those you have today

It will be argued that the problems, with customers, stem from change the pace of change is accelerating and it cannot be slowed down It is happening within our existing customers. Technology is playing but a part in this process. New Industries are...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Author: Philip Angle
June 15, 1994
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Citation

Angle, P. (1994a, June 15). Your best customers are not those you have today. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/your-best-customers-are-not-those-you-have-today


Research papers

The EVE-2 trial

In May 1991 six European telecommunications companies agreed to develop a European-wide videophone service, promoting the use of international standards (ITU: H.320), through the European Video telephony (EV) programme. The main part of the programme...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Authors: Jans Aasman, Margot Lagendijk, Ted Vonk
Company: NIPO
June 15, 1994
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Citation

Aasman, Lagendijk and Vonk (1994a, June 15). The EVE-2 trial. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-eve-2-trial


Research papers

Towards 2000

The aim of this paper is to define the directions that should be pursued by retail panel research in the next 6 years. A mini-survey was conducted among the major responsible persons in market research at an international level in the clients'...

Catalogue: Seminar 1994: The Changing Faces Of Panel Research
Author: Elisabetta Osta
June 15, 1994
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Citation

Osta, E. (1994a, June 15). Towards 2000. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/towards-2000


Research papers

The common agricultural policy

This paper examines the impact of the GATT agreement and concludes that its direct impact will be minimal. More important is the establishment of a framework that will serve as a basis for GATT Mark II for agriculture from 2003. The current GATT will...

Catalogue: Seminar 1994: From Farmer To Consumer
Author: Tony M. Houghton
June 15, 1994
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Citation

Houghton, T. M. (1994a, June 15). The common agricultural policy. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-common-agricultural-policy


Research papers

The audience for digital interactive television

The paper begins by examining the rhetoric of current commentary about the "information superhighway". Though that commentary has become somewhat polarized between optimists and pessimists, their respective arguments are impossible to mediate without...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Scott C. Mcdonald
May 1, 1994
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Citation

Mcdonald, S. C. (1994a, May 01). The audience for digital interactive television. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-audience-for-digital-interactive-television


Research papers

TV audience measurement

The paper discusses the needs of the advertisers from media research in the dramatically changed TV environment many expect to happen already in the next few years. The key change of the TV medium will be fragmentation caused by a multi-channel...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Thomas Neumann
May 1, 1994
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Citation

Neumann, T. (1994a, May 01). TV audience measurement. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/tv-audience-measurement


Research papers

The program content dimensions of the technology-involved consumer

We undertook an extensive analysis of 1993 MRI Doublebase data to establish and define the factors which best describe the program content dimensions of the technology-involved consumer. This is a target group which we tend to refer to as...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Craig T. Gugel
May 1, 1994
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Citation

Gugel, C. T. (1994a, May 01). The program content dimensions of the technology-involved consumer. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-program-content-dimensions-of-the-technology-involved-consumer


Research papers

Radio and TV audiences in the 90's

Looking at the future, it is clear that it is truism to state that the electronic media of the 90s differs greatly from that of the 80s. Satellite technology, digital compression and the expanding cable network (particularly with fibre glass cable)...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Matthias Steinmann
May 1, 1994
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Citation

Steinmann, M. (1994a, May 01). Radio and TV audiences in the 90's. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/radio-and-tv-audiences-in-the-90-s