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Research papers

Mastercard- Master insights

Consumer opinions are prolific, authentic and insightful when respondents are more 'relaxed' in the internet versus when they are approached in person. Analysis on consumer-generated content in social media made a great contribution to nurturing the...

Catalogue: Latin America 2012: Uncovering Opportunities
Author: Ricardo J. Alvarez
Company: MasterCard
May 3, 2012
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Citation

Alvarez, R. J. (2012a, May 03). Mastercard- Master insights. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/mastercard--master-insights


Research papers

Review of a decade of netnography research

The research of eight distinct Netnography projects in the field of Fast Moving Consumer Goods and in-depth interviews with employees reveals a multi-faceted attitude towards need information(consumers' wishes, expectations, etc.) and solution...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Gregor Jawecki, Dominic Gastes, Jan Henric Stönner, Michael Bartl
October 26, 2011
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Citation

Jawecki, Gastes, Stönner and Bartl (2011a, October 26). Review of a decade of netnography research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/review-of-a-decade-of-netnography-research


Research papers

Tell me what you want, what you really really want

This paper teaches how to generate the social media research results you desire regardless of what the true results are. It will show how to gather social media data from the internet using inappropriate sampling methods and how to select the wrong...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Author: Annie Pettit
October 26, 2011
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Citation

Pettit, A. (2011a, October 26). Tell me what you want, what you really really want. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tell-me-what-you-want-what-you-really-really-want


Research papers

The Rosetta Stone meets Foucault

Discourse Analysis is a relatively modern field, with most of the breakthroughs and developments occurring in the latter half of the 20th century. Discourse Analysis is not a single method or a single approach to language, rather it is a family of...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Author: Ray Poynter
Company: Vision Critical
October 26, 2011
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Citation

Poynter, R. (2011a, October 26). The Rosetta Stone meets Foucault. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-rosetta-stone-meets-foucault


Research papers

The earthquake and tsunami in Japan

Changes in consumer values after a major event have been assessed by traditional polls, but these traditional polls are significantly limited to be applied retroactively. The authors carried out a survey on 'value' changes caused by the March...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Koki Uchiyama, Eriko Ota, Michio Mutoh
Company: Hottolink Inc
October 26, 2011
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Citation

Uchiyama, Ota and Mutoh (2011a, October 26). The earthquake and tsunami in Japan. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-earthquake-and-tsunami-in-japan


Research papers

The place for mobile research?

Researchers are trained to take 'pre' and 'post' measurements. Mobile apps now enable us to measure 'the moment' as well. During the British Royal Wedding, respondents shared these moments with Ipsos and Sky News. This paper describes how traditional...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Sean Conry, Simon Atkinson
Companies: Ipsos MRBI, Forsta
October 26, 2011
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Citation

Conry and Atkinson (2011a, October 26). The place for mobile research?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-place-for-mobile-research-


Research papers

Leveraging the power of social media

This paper details research findings on bringing news videos and articles into social conversation and the effect on engagement when online content is an extension of personal interactions.In previous research, Inner scope Research found participant...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Gregg Liebman, Carl Marci
Company: Innerscope Research
October 26, 2011
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Citation

Liebman and Marci (2011a, October 26). Leveraging the power of social media. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/leveraging-the-power-of-social-media


Research papers

Too much reality?

The prevailing celebration of technology-enabled access to 'raw' consumer realities is challenged in this presentation. While acknowledging the many benefits that video-ethnography and social media bring (emotional engagement, richness and texture,...

Catalogue: Congress 2011: Impact
Authors: Sangeeta Gupta, Anjali Puri
Companies: KANTAR TNS Malaysia, PepsiCo
September 18, 2011
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Citation

Gupta and Puri (2011a, September 18). Too much reality?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/too-much-reality-


Research papers

The new shopper journey touchpoints

Great change is now unfolding in the retail sector, with social media and mobile commerce driving whole new opportunities for the businesses involved in retail. With great innovation, however, comes great uncertainty. Many businesses are struggling...

Catalogue: Insights 2011: A New World Order In Shopper Marketing
Author: Danielle Pinnington
March 1, 2011
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Citation

Pinnington, D. (2011a, March 01). The new shopper journey touchpoints. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-new-shopper-journey-touchpoints