The new shopper journey touchpoints
Great change is now unfolding in the retail sector, with social media and mobile commerce driving whole new opportunities for the businesses involved in retail. With great innovation, however, comes great uncertainty. Many businesses are struggling to identify the appropriate role that these new technologies or channels can have in driving sales. Based on original research this paper seeks to provide a framework for thinking that can be utilised by brands and retailers, in order to harness the potential opening up before them.
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