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Research papers

The quest for an Internet currency

This paper provides some of the guiding principles towards defining a genuinely agreed currency that will allow the Internet to be recognised and used as a medium among other media, primarily by those mainstream advertisers who do not sell or...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Authors: Hélène Haering, Luc-André Cormier
June 20, 2003
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Citation

Haering and Cormier (2003a, June 20). The quest for an Internet currency. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-quest-for-an-internet-currency


Research papers

Beyond online panels

The authors strongly believe that while online research is about to make marked inroads into conventional research in Europe, online panels can only provide part of the answer.The paper therefore looks at the need, in most markets outside of the...

Catalogue: ESOMAR Technovate Conference 2003
Authors: Ray Poynter, Pete Comley
January 26, 2003
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Citation

Poynter and Comley (2003a, January 26). Beyond online panels. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/beyond-online-panels


Research papers

The integration power of the intelligent banner advertising network and survey research

Web surveys are no longer inexpensive today, particularly due to the complicated recruitment process and increased need for incentives. Over time the techniques for selecting Internet users for a Web survey - telephone recruiting, online panels,...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Vasja Vehovar, Bojan Korenini, Zenel Batagelj
February 3, 2002
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Citation

Vehovar, Korenini and Batagelj (2002a, February 03). The integration power of the intelligent banner advertising network and survey research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-integration-power-of-the-intelligent-banner-advertising-network-and-survey-research


Research papers

Creating an Internet research panel in countries with low penetration

The paper looks into the creation of Internet panels. It reviews why most Internet panels are not randomly recruited: the coverage problem, the difficulties of Internet random recruiting (no sampling frame, high nonresponse and high self-invitation),...

Catalogue: Latin America 2001
Authors: Manuel Barberena, Gloria Labastida
Company: Pearson S.A. de C.V.
May 1, 2001
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Citation

Barberena and Labastida (2001a, May 01). Creating an Internet research panel in countries with low penetration . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/creating-an-internet-research-panel-in-countries-with-low-penetration-