Abstract:

The authors strongly believe that while online research is about to make marked inroads into conventional research in Europe, online panels can only provide part of the answer. The paper therefore looks at the need, in most markets outside of the United States, to find creative alternatives to online panels for Internet-based research and proposes one such innovative approach. The presentation describes the process of using commercially purchased pop-ups as a sample source and details the successes and failures of the approach to date, and also discusses why the technique will help online research, particularly in markets such as Europe.