Resources Library by ANA

The four moments of experience

Influence the return of investment through science driven packaging design.Problem: There are no clear guidelines to connect ideation and innovation, design, and evaluation when it comes to the development of product packaging.Solution: Develop a ...

Catalogue: Congress 2017: Visionary

Authors: Alejandro Salgado-Montejo, Carlos Velasco, Luis Ariza, Rodrigo Salgado, Ana Maria Moreno

September 5, 2017

Successful snacks and shopper insights

This paper describes the journey of a successful portfolio reconfiguration based entirely in the understanding of the consumer and shopper. Adding complexity to the equation, this business case is about one of the most compound segments of the...

Catalogue: Congress 2017: Visionary

Authors: Juan Pablo Garcia, Jorge Andrés Mendez

Company: Synapsis

September 4, 2017

Call yourself a developer?

Microsoft needed to accurately identify their prime target of developers. Their solution lies at the intersection of Consumer and B2B research. Learn why Microsoft needed to use one to figure out the other, while exploring secondary data sets.The...

Catalogue: Congress 2017: Visionary

Authors: Hetty Fore, Renuka Iyer, Keith Phillips

Company: Research Now SSI

September 5, 2017

Everyone searches!

Tsquared Insights is a market research agency established in 2010 and based in Geneva. Its Online Search Insights methodology, in particular, leverages big data from global search activity- around two trillion searchers per year across all major...

Catalogue: Congress 2017: Visionary

Authors: Mathieu Trepanier, Jean-Philippe Lebudel

September 4, 2017

It's not market research. It's HBO

This paper will describe how HBO has developed an innovative market research strategy integrated into a single platform: surveys, online communities, mobile research, gamification, digital ethnography and big data analytics. We want to share with the...

Catalogue: Congress 2017: Visionary

Authors: Adriana Rocha, Mariana Gonzalez Cedraro, Laura Pellerano Berga, Susana Aiken, Ivan Casas

August 25, 2017

Exploring a digital parallel universe

Decoding China's Digital Natives: an exploration of the links between digital behavior and psychological drivers.Given the amounts of money being channeled into e-commerce and digital marketing each year in China, one would assume that brands had...

Catalogue: Congress 2017: Visionary

Authors: Chris Wallbridge, Kevin Gentle, Gening Wang, Marta Dealcaraz

Company: Labbrand

September 4, 2017

The artificial creativity project

Science showed that 70% of communication is about its creative content not marketing power. Traditional research however measures just rational requirements. This presentation is a call-to-action - a call to combine all research and analysis sources...

Catalogue: Congress 2017: Visionary

Authors: Frank Buckler, Graeme Newell

August 27, 2017

The court case for research

Technological developments are creating new playgrounds for research automation. Evolutions in big data allow us to process massive amounts of data at an unforeseen speed, and the human brain is being surpassed by the rise of smart machine learning...

Catalogue: Congress 2017: Visionary

Authors: Katia Pallini, Annelies Verhaeghe

Company: InSites Consulting

September 4, 2017

Build, measure, learn

It's said that 95% of all purchasing decisions are not made consciously. In other words, brands that evoke our emotions always win. When it comes to designing a content marketing campaign, there's no such thing as a bad emotion! We'll show you...

Catalogue: Congress 2017: Visionary

Authors: Patrick Fagan, Sally Wu

September 4, 2017