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The four moments of experience

Date of publication: September 5, 2017

Catalogue: Congress 2017: Visionary

Authors: Alejandro Salgado-Montejo, Carlos Velasco, Luis Ariza, Rodrigo Salgado, Ana Maria Moreno

Abstract:

Influence the return of investment through science driven packaging design. Problem: There are no clear guidelines to connect ideation and innovation, design, and evaluation when it comes to the development of product packaging. Solution: Develop a framework that incorporates concepts from cognitive, sensory, affective sciences, and understands product packaging in terms of four moments of experience: Navigation, buy, use/consume, discard/disconnect.

Alejandro Salgado-Montejo

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Carlos Velasco

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Luis Ariza

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Rodrigo Salgado

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Ana Maria Moreno

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Salgado-Montejo, Velasco, Ariza, Salgado and Moreno (2017a, November 27). The four moments of experience. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-four-moments-of-experience-9197


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Citation

Salgado-Montejo, Velasco, Ariza, Salgado and Moreno (2017a, September 05). The four moments of experience. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/experience-crash-test