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The four moments of experience

Date of publication: September 5, 2017

Catalogue: Congress 2017: Visionary

Authors: Alejandro Salgado-Montejo, Carlos Velasco, Luis Ariza, Rodrigo Salgado, Ana Maria Moreno

Abstract:

Influence the return of investment through science driven packaging design. Problem: There are no clear guidelines to connect ideation and innovation, design, and evaluation when it comes to the development of product packaging. Solution: Develop a framework that incorporates concepts from cognitive, sensory, affective sciences, and understands product packaging in terms of four moments of experience: Navigation, buy, use/consume, discard/disconnect.

Alejandro Salgado-Montejo

Author

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Carlos Velasco

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Luis Ariza

Author

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Rodrigo Salgado

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Ana Maria Moreno

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Research Papers

General Rules for Packaging Design and Evaluation

Catalogue: Forecast. Forward. Faster

Authors: Alejandro Salgado-Montejo, David van der Woude, Paula Ximena Triana, Maria Alejandra Medoza

Company: Atrianna

February 28, 2023

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Citation

Salgado-Montejo, van der Woude, Ximena Triana and Alejandra Medoza (2023a, February 28). General Rules for Packaging Design and Evaluation. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/general-rules-for-packaging-design-and-evaluation


Research Papers

Purchase prediction and brand loyalty

Catalogue: Latin America 2012: Uncovering Opportunities

Authors: Alejandro Salgado-Montejo, Carlos Velasco, María José Calvo, María Fernanda Gómez

Company: Neurosketch

May 3, 2012

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Citation

Salgado-Montejo, Velasco, Calvo and Gómez (2012a, May 03). Purchase prediction and brand loyalty. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/purchase-prediction-and-brand-loyalty


Research Papers

Algorithms of Scent and Experience

Catalogue: Creativity. Connections. Community.

Authors: Alejandro Salgado-Montejo, Rodrigo Salgado, Carlos Payares, Jaime Gomez, Maria Jose Aza

 

July 15, 2022

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Citation

Salgado-Montejo, Salgado, Payares, Gomez and Jose Aza (2022a, July 15). Algorithms of Scent and Experience . ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/algorithms-of-scent-and-experience-


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Citation

Salgado-Montejo, Velasco, Ariza, Salgado and Moreno (2017a, September 05). The four moments of experience. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/algorithms-of-scent-and-experience-