The four moments of experience

Date of publication: September 5, 2017

Abstract:

Influence the return of investment through science driven packaging design. Problem: There are no clear guidelines to connect ideation and innovation, design, and evaluation when it comes to the development of product packaging. Solution: Develop a framework that incorporates concepts from cognitive, sensory, affective sciences, and understands product packaging in terms of four moments of experience: Navigation, buy, use/consume, discard/disconnect.

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