Abstract:
Influence the return of investment through science driven packaging design. Problem: There are no clear guidelines to connect ideation and innovation, design, and evaluation when it comes to the development of product packaging. Solution: Develop a framework that incorporates concepts from cognitive, sensory, affective sciences, and understands product packaging in terms of four moments of experience: Navigation, buy, use/consume, discard/disconnect.
Research Papers
General Rules for Packaging Design and Evaluation
Catalogue: Forecast. Forward. Faster
Authors: Alejandro Salgado-Montejo, David van der Woude, Paula Ximena Triana, Maria Alejandra Medoza
Company: Atrianna
February 28, 2023
Research Papers
Purchase prediction and brand loyalty
Catalogue: Latin America 2012: Uncovering Opportunities
Authors: Alejandro Salgado-Montejo, Carlos Velasco, MarÃa José Calvo, MarÃa Fernanda Gómez
Company: Neurosketch
May 3, 2012
Research Papers
Algorithms of Scent and Experience
Catalogue: Creativity. Connections. Community.
Authors: Alejandro Salgado-Montejo, Rodrigo Salgado, Carlos Payares, Jaime Gomez, Maria Jose Aza
 
July 15, 2022
