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Research papers
From bancassurance and assurfinance to "all finance"
This paper gives a brief insight into the developments which have led to the âAH Financeâ concept. The disappearance of clear-cut boundaries in a number of areas, as well as current technological possibilities have resulted in the...
Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance
Authors: Piet Lambrechts, Ton Merks
May 1, 1996
Research papers
How do you call collages in Asia?
The author of this paper has applied the five movements of Tao to arrive at a 'different' knowledge of the world of collages, by constructing an interpretative grid and observing how collages could turn into a real process of reasoning, and not...
Catalogue: Asia Pacific 2002
Author: Luigi Toiati
Company: Focus S.r.L.
December 1, 2002
Research papers
No more death by research debrief
Research presentations often overwhelm audiences with endless slides and charts. This debrief phase is arguably the most important part of the research process.Until research has been used to motivate an action or improve decisions, the project has...
Catalogue: Congress 2007: Excellence
Authors: Amy Ricketts, Anette Bendzko
Company: GfK
September 19, 2007
Research papers
The 'insight' story
The final outcome form this paper is a checklist which synthesizes the findings. Using this checklist, a market research professional can evaluate and identify an 'Insight' generated, before communicating to the client and therefore can deliver as...
Catalogue: Consumer Insights 2009: The Pragmatic Approach
Authors: Suresh Ramalingam, Aruni Ghosh
Company: Nielsen
February 11, 2009
Research papers
Digital characters
As part of the &'Me-to-We' research movement launched at Congress 2009, this paper will focus in on 'Mass Ethnography' or 'NetNography' and reveal how a revolutionary new approach can distil and bring to life the mass of readily available data on...
Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: John Kearon, Peter Harrison
Company: BrainJuicer
September 15, 2010
Research papers
Bridging the gap
A new insight framework based on four distinctive but overlapping types of insight: 'discovery' insights, 'predictive' insights, 'explanatory' insights and 'transformational' insights is explored in this presentation. Qual and quant techniques can...
Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Author: David G. Bakken
November 13, 2011
Research papers
