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Research papers

Mapping cultural values for global marketing and advertising

This paper presents evidence that consumer behaviour varies with cultural patterns and that this variance is stable over time and will become increasingly manifest. Consumption behaviour, decision making, media behaviour and advertising behaviour are...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Author: Marieke de Mooij
September 1, 1999
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Citation

de Mooij, M. (1999a, September 01). Mapping cultural values for global marketing and advertising . ANA - ESOMAR. Retrieved April 02, 2023, from


https://ana.esomar.org/documents/mapping-cultural-values-for-global-marketing-and-advertising-


Research papers

State of new product market research around the world

This paper assesses the state of worldwide new product market research from the perspective of the author's 40 years experience in the United States, Europe and other areas and in building and directing a market research organization for a...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Richard M. Seitz
March 1, 1979
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Citation

Seitz, R. M. (1979a, March 01). State of new product market research around the world. ANA - ESOMAR. Retrieved April 02, 2023, from


https://ana.esomar.org/documents/state-of-new-product-market-research-around-the-world


Research papers

International advertising

Introductory paragraph to "International advertising" section of the book "Market researcher look at advertising".

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: ESOMAR B.V.
June 15, 1980
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Citation

B.V., E. (1980a, June 15). International advertising . ANA - ESOMAR. Retrieved April 02, 2023, from


https://ana.esomar.org/documents/international-advertising-


Research papers

Making it all happen: The sub-contractor view

The sub contractor is at the end of the line and it is natural his point of view should be given last. It reflects what happens in practice and you must understand that we have often the same feeling as the secretary who has to type a report for...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Jean Bigant
June 15, 1984
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Citation

Bigant, J. (1984a, June 15). Making it all happen: The sub-contractor view. ANA - ESOMAR. Retrieved April 02, 2023, from


https://ana.esomar.org/documents/making-it-all-happen-an-exercise-of-communications


Research papers

Measuring a multi-country specialist audience: The international air travel survey

Frequent international air travellers are, by their very nature, very difficult to research using in-home or in- office survey techniques. The International Air Travel Survey (IATS) was developed two years ago as a means of effectively researching...

Catalogue: Seminar 1988: Media And Media Research
Authors: Peter A. Rusby, Brian Shields
June 15, 1988
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Citation

Rusby and Shields (1988a, June 15). Measuring a multi-country specialist audience: The international air travel survey. ANA - ESOMAR. Retrieved April 02, 2023, from


https://ana.esomar.org/documents/measuring-a-multi-country-specialist-audience-the-international-air-travel-survey


Research papers

Comments on the paper by Mr. Wren and Mr. Taylor

As Wren and Taylor explained international comparisons might give ideas about differences between countries but they have to be handled with caution. They are a first step towards detecting gaps within markets.

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: Volker Just
May 3, 1971
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Citation

Just, V. (1971a, May 03). Comments on the paper by Mr. Wren and Mr. Taylor. ANA - ESOMAR. Retrieved April 02, 2023, from


https://ana.esomar.org/documents/comments-on-the-paper-by-mr-wren-and-mr-taylor


Research papers

Does co-ordination of international qualitative research deny creativity?

The paper looks at the fundamental issues involved in competently conducting qualitative research on an international scale. No attempt is made to gloss over the basic problems which can, and do, exist, in favour of expanding the niceties of recently...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Jackie Dickens, Barrie Parker
September 1, 1974
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Citation

Dickens and Parker (1974a, September 01). Does co-ordination of international qualitative research deny creativity?. ANA - ESOMAR. Retrieved April 02, 2023, from


https://ana.esomar.org/documents/does-co-ordination-of-international-qualitative-research-deny-creativity-


Research papers

International research is different

This paper sustains the thesis that market research on an international basis is a very different type of operation from single-country research, and that it requires a fund of experience and a combination of skills that is different from that...

Catalogue: Seminar 1976: International Market Research
Author: Paul Howard Berent
April 1, 1976
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Citation

Berent, P. H. (1976a, April 01). International research is different. ANA - ESOMAR. Retrieved April 02, 2023, from


https://ana.esomar.org/documents/international-research-is-different


Research papers

Views and experiences of a manufacturer

The paper is based on the past years experience of a worldwide operating pharmaceutical company in the area of international survey research among the medical profession. The company has tried different approaches from the very decentralized approach...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Rudi Meyer
September 1, 1981
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Citation

Meyer, R. (1981a, September 01). Views and experiences of a manufacturer. ANA - ESOMAR. Retrieved April 02, 2023, from


https://ana.esomar.org/documents/views-and-experiences-of-a-manufacturer