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Research papers

The use of motivation and attitude research in formulating advertising strategy

In order to formulate an advertising strategy two requisites have to be present: firstly a way of reasoning taking into account all pertinent elements in an orderly fashion and secondly the proper information to fee this scheme so that it develops on...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: H. Joannis
February 1, 1970
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Citation

Joannis, H. (1970a, February 01). The use of motivation and attitude research in formulating advertising strategy. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/the-use-of-motivation-and-attitude-research-in-formulating-advertising-strategy


Research papers

Attitude and motivation research in exporting

At this stage it is important to realise that in international trade attitude and motivation research should not be confined to the country or countries which are the export targets but should include similar research within the exporting country...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Henk L. Bos
February 1, 1970
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Citation

Bos, H. L. (1970a, February 01). Attitude and motivation research in exporting. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/attitude-and-motivation-research-in-exporting


Research papers

General comment on the seminar

Attitude is attitude, and motivation is motivation; and never the twain shall meet. This is the feeling one is left with after this seminar on Attitude and Motivation Research. In short, attitude and motivation researchers seem to me to be likely to...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: L. Collins
February 1, 1970
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Citation

Collins, L. (1970a, February 01). General comment on the seminar. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/general-comment-on-the-seminar


Research papers

Motivational studies in market research

Motivational research is a wide-open field, which corresponds to the needs of our time. As such, it is indispensable, even if, just because its nature is exploratory and future-oriented and, at the same time, sensitive to the needs of the present, it...

Catalogue: The European Marketing Research Review 1969
Author: Francesco Alberoni
August 1, 1969
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Citation

Alberoni, F. (1969a, August 01). Motivational studies in market research. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/motivational-studies-in-market-research


Research papers

Measuring knowledge and attitudes in the field of national savings

The National Savings Committee organises three forms of National Savings on behalf of the Government. A large scale motivation research enquiry was commissioned by the Committee with the primary purpose of providing advertising guidance. This paper...

Catalogue: ESOMAR Congress 1968
Author: Jean Morton-Williams
June 15, 1968
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Citation

Morton-Williams, J. (1968a, June 15). Measuring knowledge and attitudes in the field of national savings. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/measuring-knowledge-and-attitudes-in-the-field-of-national-savings


Research papers

The position of motivational research

This article attempts to clarify the current position, to define the problems of motivational research, so that everyone can evaluate it and fit it into the context of the systematic and organised methods without which marketing would be in danger of...

Catalogue: The European Marketing Research Review 1967
Author: Guy Serraf
August 1, 1967
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Citation

Serraf, G. (1967a, August 01). The position of motivational research. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/the-position-of-motivational-research


Research papers

Methods of quantification in motivation research (German)

The recognition of those motives, which, arising from the unconscious or subconscious, become motivations for a certain irrational or "illogical” attitude, is not sufficient for the planning of advertising or sales campaigns, nor even for the...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Peter Smolensky
June 15, 1961
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Citation

Smolensky, P. (1961a, June 15). Methods of quantification in motivation research (German). ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/methods-of-quantification-in-motivation-research-german-


Research papers

Methods of quantification in motivation research

The recognition of those motives, which, arising from the unconscious or subconscious, become motivations for a certain irrational or "illogical” attitude, is not sufficient for the planning of advertising or sales campaigns, nor even for the...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Peter Smolensky
June 15, 1961
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Citation

Smolensky, P. (1961a, June 15). Methods of quantification in motivation research. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/methods-of-quantification-in-motivation-research


Research papers
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Citation

de Vos et al. (1960a, June 15). Group discussion on "Distribution research" and "Motivation research on the channels of distribution" . ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/group-discussion-on-distribution-research-and-motivation-research-on-the-channels-of-distribution-