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Webinars

Maximizing Value & Business Action of Consumer Insight & Foresight in a Digital/AI-driven World

What's it about? Kalindi will share vision of future of consumer insights and share practical tips and examples of how the consumer insights function continues to generate value and business impact in this very fast, constantly evolving...

Catalogue: Webinar 2024
Authors: Ed Keller, Kalindi Mehta
Companies: MRII, Estée Lauder Companies
March 14, 2024
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Citation

Keller and Mehta (2024a, March 14). Maximizing Value & Business Action of Consumer Insight & Foresight in a Digital/AI-driven World. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/maximizing-value-business-action-of-consumer-insight-foresight-in-a-digital-ai-driven-world


Webinars

The Future's Compass

What's it about?The session will show how Reckitt built a sustainable model to anticipate emerging consumer trends and develop future-proof brand strategies. Alex Peters from Reckitt will highlight the challenges that insight professionals like him...

Catalogue: Webinars 2023
Authors: Mario Coletti, Alex Peters, Debora Bae
Companies: iCoolhunt ? Nextatlas, Reckitt
November 17, 2023
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Citation

Coletti, Peters and Bae (2023a, November 17). The Future's Compass. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-future-s-compass


Webinars

Insights from the Users & Buyers Global Study 2021

The 2021 Users and Buyers Global Study recognizes the fundamentally important role that brand-owners play in determining the shape and structure of our profession. This is the first in what we hope will become an annual monitor study. This research...

Catalogue: Webinars 2021
Authors: Kajoli Tankha, Ray Poynter, Stephen Kraus
Companies: The Future Place, Microsoft
August 26, 2021
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Citation

Tankha, Poynter and Kraus (2021a, August 26). Insights from the Users & Buyers Global Study 2021. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/insights-from-the-users-buyers-global-study-2021


Webinars

Members-only Summer Roundtable: Client-side Chat

In September of 2020 and again in March of this year, ESOMAR joined forces with around two dozen associations worldwide to conduct a global survey of client-side researchers. Its purpose was to improve our understanding of changes in the way brands...

Catalogue: Webinars 2021
Authors: Reg Baker, Michelle Gansle, Barry Jennings, Nicole Umana
Companies: ESOMAR, McDonald's Corporation, Microsoft, Mars Wrigley
August 5, 2021
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Citation

Baker, Gansle, Jennings and Umana (2021a, August 05). Members-only Summer Roundtable: Client-side Chat. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/members-only-summer-roundtable-client-side-chat


Webinars
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Citation

Marshall and Verhulst (2021a, July 28). Building and Measuring Customer Trust at LinkedIn. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/building-and-measuring-customer-trust-at-linkedin