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Videos

The Art of Simplicity is a Puzzle of Complexity

This paper showcases how the insights and innovation team addressed a large and almost unwieldy brief from the business with structure and rigour, employing both traditional research and analytics, and served a high-quality outcome with impact and...

Catalogue: Congress 2024
Author: Ritanbara Mundrey
October 1, 2024
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Citation

Mundrey, R. (2024a, October 01). The Art of Simplicity is a Puzzle of Complexity. ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/-12610


Videos

Closing the Empathy Gap with LOreal's Global Connect Programme

LOreal has a history of putting consumers at the heart of its operations. The company actively observes, listens, follows, engages and creates based on consumer insights. This approach is ingrained in its DNA, driving purpose, innovation and business...

Catalogue: Congress 2024
Authors: Sandrine Morel, Delphine Vantomme
October 1, 2024
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Citation

Morel and Vantomme (2024a, October 01). Closing the Empathy Gap with LOreal's Global Connect Programme. ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/closing-the-empathy-gap-with-loreal-s-global-connect-programme-12621


Videos

Innovate or Stagnate

Within two months of launching, ChatGPT put generative AI (GenAI) technology into the hands of an estimated 100 million people, breaking records as one of the fastest-growing services in history (Porter, 2023). While the technology itself wasn?t new,...

Catalogue: Congress 2024
Authors: Sarah Wilders, Ross Dempsey, Harry Collings
October 1, 2024
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Citation

Wilders, Dempsey and Collings (2024a, October 01). Innovate or Stagnate. ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/innovate-or-stagnate-12604


Videos

Unveiling the Power of Synergy in Innovation

Since late 2022, generative AI (GenAI) has emerged as a game-changer in the insights and innovation landscape, promising more than just efficiency gains. Ricola and Human8 conducted an experiment to delve into GenAI's practical application in...

Catalogue: Congress 2024
Authors: Annelies Verhaeghe, Thomas Troch, Elise Misse, Patricia Van der Hart
October 1, 2024
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Citation

Verhaeghe, Troch, Misse and Van der Hart (2024a, October 01). Unveiling the Power of Synergy in Innovation . ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/unveiling-the-power-of-synergy-in-innovation--12643


Videos
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Citation

Ghosh and Gold (2024a, July 25). PacMachine. ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/pacmachine-12449


Videos
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Citation

Terron, A. (2024a, July 25). When Gen AI meets Gen Z. ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/when-gen-ai-meets-gen-z


Videos
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Citation

Cilley et al. (2024a, April 24). The Human Kaleidoscope. ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/the-human-kaleidoscope-12401


Videos
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Citation

Mociulsky, Kohan, Bocanegra, Nino Penuela and Sotomayor (2024a, April 24). Breaking The Mold . ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/breaking-the-mold-


Webinars

Maximizing Value & Business Action of Consumer Insight & Foresight in a Digital/AI-driven World

What's it about? Kalindi will share vision of future of consumer insights and share practical tips and examples of how the consumer insights function continues to generate value and business impact in this very fast, constantly evolving...

Catalogue: Webinar 2024
Authors: Ed Keller, Kalindi Mehta
Companies: MRII, Estée Lauder Companies
March 14, 2024
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Citation

Keller and Mehta (2024a, March 14). Maximizing Value & Business Action of Consumer Insight & Foresight in a Digital/AI-driven World. ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/maximizing-value-business-action-of-consumer-insight-foresight-in-a-digital-ai-driven-world