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Research reports

Qualitative research on Mosaic and R.S.V.P. tv commercials

The prime objectives of the research were:1. To determine the ability of 1971commercials for R.S.V.P. and Mosaicto communicate the creative strategy; 2. To establish whether the commercialshave any negative or confusing elements; 3. To check the 1971...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 21, 1972
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Citation

, C. (1972a, March 21). Qualitative research on Mosaic and R.S.V.P. tv commercials. ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-mosaic-and-r-s-v-p-tv-commercials


Magazines

Revue Française du Marketing (Novembre 2003)

Nos publications de l'année 2003, où deux numéros abordaient en profondeur lapublicité sous l' égide de Sylvère Piquet et de Jay Perlstein, et le marketing sensoriel sous celle de Jean-François Lemoine, se terminent parun...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
November 1, 2003
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Citation

, A. (2003a, November 01). Revue Française du Marketing (Novembre 2003). ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-novembre-2003-


Research reports

Birds Eye Peas commercials

Three new advertising routes have been developed for BirdsEye Peas and were available for pulse slide exposure toconsumers. The general objectives of this research were to evaluatethe appeal of these three approaches. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
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Citation

, C. (1976a, April 01). Birds Eye Peas commercials . ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/birds-eye-peas-commercials-


Research reports

Quality street pack research

Three possible replacement packs have been designed forQuality Street. These packs were evaluated in this research against thecurrent standard carton along the following lines:1. The general reaction to the design changes covering the attractiveness,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
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Citation

, C. (1977a, January 01). Quality street pack research . ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/quality-street-pack-research-


Research papers

Housing for disabled people

This paper is based upon a study undertaken for the Department of the Environment and was designed to assess the housing needs and preferences of disabled people in terms of design and location of their dwelling. The main subject of this paper is a...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: E. Fernando
September 1, 1973
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Citation

Fernando, E. (1973a, September 01). Housing for disabled people. ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/housing-for-disabled-people


Research reports

Qualitative research into Kenco coffee bags advertising

The coffee bag market and in particular, Kenco,has a lot of latent potentials which should bewell worth exploiting. In order to obtain anevaluation of this potential, it is proposed to run a test area television commercial topromote 'Kenco Fresh...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
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Citation

, C. (1979a, February 01). Qualitative research into Kenco coffee bags advertising . ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-kenco-coffee-bags-advertising-


Research reports

Qualitative research into Tango advertising developments

Doyle, Dane, Bernbach Limited have developeda new approach for the advertising of Tangofor Beechams Limited.This approach, embodying the 'fruit that dances'theme, was required to be submitted forconsumer evaluation, along with two otherapproaches....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
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Citation

, C. (1977a, May 01). Qualitative research into Tango advertising developments. ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-tango-advertising-developments


Research reports

Qualitative research into Johnson's wax sparkle 1979 advertising development

It is intended that Sparkle will receive a fresh,new advertising approach in 1979. A broadstrategy for this has been developed and majorson the need to: 1. More closely define the emotional pay-offfor using a cleaner-shiner/Sparkle;2. Reinforce and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1979
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Citation

, C. (1979a, March 01). Qualitative research into Johnson's wax sparkle 1979 advertising development. ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-johnson-s-wax-sparkle-1979-advertising-development


Research papers

Sniff tests

This paper examines the efficiency of the Bradley-Terry methodology in conducting fragrance evaluation in the context of a highly heterogeneous market; a market with varied socio-cultural behaviour. It further proposes a theoretical framework which...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Authors: Atul Sinha, Shobha Subramanian, Manjunath Desai
December 1, 1996
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Citation

Sinha, Subramanian and Desai (1996a, December 01). Sniff tests. ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/sniff-tests