You searched for: "Puleston"

ANA has found 56 results for you, in 304 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

Research papers

Thinking Outside the Blocks

New times call for new tools. This paper will show you the journey the BBC World Service audience's team havetaken to develop an adaptive and dynamic global news tracker. It will cover the new methodologies that theteam have designed and implemented...

Catalogue: Congress 2022: 75th Anniversary
Authors: Kevin Cowan, Jon Puleston, Oliver Taylor, Julie Soulsby
Companies: British Broadcasting Corporation (BBC), Kantar
September 23, 2022

Videos

Webinars

Discovering the Hidden Keys to Happiness Around the World

Six market researchers from around the world have been set the challenge to independantly analyse 130,000 open ended comments gathered from a survey sent to 20,000 people in 10 different countries around the world, to try and uncover some of the...

Catalogue: Webinars 2021
Authors: Jon Puleston, Frank Buckler, Vanessa Oshima, Christian Holst, Robert Held, Siyanda Mohutsiwa, Leigh Caldwell
Companies: ESOMAR, Kantar, Irrational Agency, Success Drivers, Babbel, Frankfurt University of Applied Sciences, Heart Data
November 11, 2021

Videos

Research reports

Global Market Research 2019

The 2019 Global Market Research report reviews the size and performance of the market research industry using data collected by national research associations, leading companies, independent analysts, as well as ESOMAR representatives. The report is...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 9, 2019

Research papers

The real why and the hidden who

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Jon Puleston, Christopher Graves
Companies: Ogilvy, Kantar
September 8, 2019

Videos

The real why and the hidden who

A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation techniques to create more effective marketing communication strategies, founded on a new approach to measuring personality & cognitive thinking styles.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Jon Puleston, Christopher Graves
Companies: Ogilvy, Kantar
September 8, 2019

Videos

Ceremony: Congress 2019 Best Paper Award Winner

A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation techniques to create more effective marketing communication strategies, founded on a new approach to measuring personality & cognitive thinking styles.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Finn Raben, Joaquim Bretcha, Jon Puleston, Christopher Graves
September 8, 2019