Tag: "Advertising Planning"

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Research reports

Attitudinal research for C.W.S Bakery Group

Catalogue: CRAM/Peter Cooper Archive Collection
Date: June 1, 1970
Author: CRAM/Peter Cooper Archive

Research papers

The use of consumers panels for media selection

Catalogue: The European Marketing Research Review 1969
Date: August 1, 1969
Author: Jean Bigant

Research papers

Reflexions on the concept of a general marketing model

Catalogue: The European Marketing Research Review 1969
Date: August 1, 1969
Author: Patrice Bertier

Research papers

The choice of media (French)

Catalogue: ESOMAR/WAPOR Congress 1967
Date: August 1, 1967
Authors: Marcel Marc, Patrice Bertier

Research papers

The choice of media

Catalogue: ESOMAR/WAPOR Congress 1967
Date: August 1, 1967
Authors: Marcel Marc, Patrice Bertier

Research papers

Company image research as a basis for umbrella advertising

Catalogue: ESOMAR/WAPOR Congress 1967
Date: August 1, 1967
Author: Paul Howard Berent

Research papers

Attitudes and consumer behaviour

Catalogue: The European Marketing Research Review 1967
Date: August 1, 1967
Author: Flemming Hansen

Research papers

Planning advertising strategy

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Date: June 1, 1966
Author: Daniel Yankelovich

Research papers

Selection models for publicity campaigns

Catalogue: ESOMAR/WAPOR Conference 1965
Date: June 15, 1965
Author: Jean-François Boss