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Research papers

Construction of innovation environments

There is not a single path to innovation. Instead, this complex process has styles and modes.The paper describes processes and addresses instruments that have helped the authors to build 'innovation environments', both within their own company and...

Catalogue: ESOMAR Conference 2005: Innovate!
Authors: Jorge Karol, Carmen Suen Blanc
February 27, 2005

Research papers

Creative brainstorming

'If you re not failing every now and again, it s a sign you re not doing anything very innovative.' Woody Allen.Woody Allen is an excellent example of an innovative thinker. He's provocative, controversial, and often misunderstood. This is because he...

Catalogue: ESOMAR Conference 2005: Innovate!
Author: John Storey
February 27, 2005

Research papers

Consumer driven prescription drug plans

Considerable discussion on the rising healthcare and pharmaceutical costs and the future direction of the U.S. healthcare system is routinely heard in political debates and with employers. Employers are shifting some of the cost burden to their...

Catalogue: ESOMAR Global Healthcare Conference 2003
Authors: James Bologna, Donald Falkinburg
February 23, 2003

Research papers

Quallyfication

The author argues the value of the qualitative mode can be particularly well harnessed if not restricted to the qualitative method. It can by definition add insight to almost any piece of information, including numbers. There is no reason why the...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Author: Andy Dexter
Company: DVL Smith Ltd
November 10, 2002

Research papers

The relevance of quality standards for international online access panels

Early initiatives of many industry bodies (ESOMAR, MRS, ADM, SYNTEC, MOA) have proactively taken initiatives to formulate guidelines for online research. However, as the industry was then still learning how to conduct an online survey, relevant...

Catalogue: ESOMAR Panel Research Conference 2005
Author: A. J. Olivier
April 17, 2005

Research papers

Can you reduce product assortment?

A main feature of the category management process is the search for an optimal assortment. Improving the assortment is assumed to lead to faster turns, higher profits, and greater customer satisfaction.This paper presents a series of case studies...

Catalogue: ESOMAR Retailing Industry Conference 2005
Author: Stephen P. Needel
April 19, 2005