What's it about?Traditional research methods like surveys, IDIs, and FGDs fail to capture consumers' unstated responses which are mostly subconscious. Emotion AI technology enables researchers to quantify consumers' emotion, attention, and engagement levels by capturing and analyzing their micro facial expressions, eye gaze movements, and voice tonality. Armored with Emotion AI in the center, Qual and Quant Research now captures what consumers think, feel and see. Entropik Tech's end-to-end research strategy helps brands and researchers capture actionable consumer insights in both Qual and Quant Research in a short turnaround time, 4X faster than traditional methods. What's in it for me?Join Entropik Tech's Stefka Mihaylova (Head of Business, EU) and Giacomo Massardo (Senior marketing research manager) at IGT for an insightful webinar session on the following: Adopting Empathy Driven Quant and Qual ResearchThe 3As of Emotion AI: Agility, Accuracy, and Actionability Making Behavioural Research DIY, Actionable and QuantifiableSneak Peek of our new Qual Research platform - Decode Who is this for?All those interested in Emotion AI and how to make it work for your business
?ResTech? is one of the hottest terms in the fields of market research, consumer insights, and customer analytics.Join ResTech pioneer and QuestionPro CEO Vivek Baskaran, market research extraordinaire and HubUX CEO Jamin Brazil, and MRII?s Executive Director Dr. Stephen Kraus to discuss the emergence and evolution of this new field we call ResTech.Topics IncludeHow technology platforms, automation and AI are revolutionizing the research processThe continued growth of online survey platforms, and their role in brands increasingly ?in-sourcing? their researchThe emergence of ?insights repositories? -- platforms that allow for the easy encoding, synthesis and retrieval of insightsAll registrants will receive a link to the online recorded video, so you can view the webinar at a later time, if more convenient.This webinar is brought to you by a unique collaboration between ESOMAR, the world?s leading international research association; University of Georgia?s Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a nonprofit association of industry practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK?); and the Canadian Research Insights Council, Canada?s market research association.
What's it about?Gen Next is a bit of Gen Z and a bit of Gen Y - bound together by authenticity and attitude. 21 to 32 years old - they behave as a unit and are less likely to fall into their generation labels.What's in it for me?Come spend some time with Rishad Tobaccowala as he walks you through what the future holds for brands as they deal with how to understand them, how to manage and retain them, and how to market to them! Rishad will share his learnings coupled with large scale data insights from Quilt AI in this digital workshop. With wage increases, a tight labour market, and the great resignation, Gen Next is in the driver's seat while employers and brands struggle to decipher them. Bring your questions!! All attendees will receive a digital copy of Rishad's book: Restoring the Soul of Business. Who is this for?If Gen Next is on your radar then this is the session for you.
A case study in understanding Moments of Meaning for New Mothers in FMCG What's it about? Internet insight provides a breadth of scale in data sourcing and selection, though how do we ensure we retain a human edge in story telling and insight generation? This webinar uses a live case study, supported by Sumati Nagrath (Reckitt Benckiser), to guide attendees on how to leverage internet data, and artificial intelligence, to uncover deeper, richer storytelling.What's in it for me?This webinar uses a live case study, supported by Sumati Nagrath (Reckitt Benckiser), to guide attendees on how to leverage internet data, and artificial intelligence, to uncover deeper, richer storytelling.Who is this for?Insights, Marketing, NPD, FMCG and Strategy Professionals
In this presentation you will learn how to use AI to understand tangible, seismic shifts in the cosmetics industry as consumers have gradually reduced face-to-face office interactions in favour of more Zoom-based discussion. Delegates will also learn key categories that have both grown and contracted in consumer interest, in addition to the underlying human needs some cosmetics categories now play.
Knowledge management has evolved dramatically over the years?with advances in AI, portals are now capable of automatically linking together answers from internal documents, subscriptions, data visualizations, and other critical tools. These systems are helping insights teams effectively meet many challenges. As these platforms have evolved, they are being integrated with an ever broadening range of knowledge that exists in different tools, systems and formats. The most recent evolution has been adding the ability to connect people with questions to colleagues who have the answers. What is next on the horizon? Imagine if conversational knowledge could also be easily accessed. No more searching through emails and message apps for a past conversation. Instead, answers hiding in conversational tools are uncovered alongside those within your files and systems. Join us to discuss the ongoing journey of knowledge management, explore the most recent innovations, and understand how conversational knowledge sharing will provide insights teams an entirely new way of collaborating and leveraging their collective knowledge.Learn how companies can:? Plan an integrated approach to your knowledge management strategy? Increase the re-use of existing knowledge and insights? Leverage automation for innovation and business value
Nextatlas and Mondelez transformed foresight from best guess and periodic reports to real science accessible in real-time using Artificial Intelligence, Big Data from multiple social media sources, and precise algorithms.This helped Mondelez to make accurate predictions about future consumer behaviours and preferences.This session, tailored for heads of insights, strategists, heads of marketing and innovation, will unfold the journey that Nextatlas and Mondelez teams did to make an already successful and unique platform such as Nextatlas even more relevant and essential for its business clients.In the session you will be able to:Understand how can your business benefit from foresight as scienceWhat are the key metrics essential to make precise predictionsWhat makes Nextatlas technology unique and relevant for brandsHow Nextatlas data can be integrated into your digital infrastructure and accessible to your organisations.During the sessions, there will be plenty of time for questions and to see examples of how Nextatlas technology has been applied in different industries.
In this presentation you will learn how to use AI to generate new and interesting concepts for ongoing testing and eventual validation. The presentation includes references to past project examples as part of Quilt.AI pilot schemes, agile concept development and a more robust, yet efficient way to generate new ideas. The presentation is also co-hosted by Clodagh Forde of The Coca Cola Company.
In this presentation you will learn how to use AI to deep dive into niche cohorts such as the sporting aficionado. Attendees will learn some of the attitudes, needs, behaviours and concerns that drive certain groups, with real-world case studies from some of the worlds largest sporting franchises to bring this to life. Key highlights include;Using internet research to penetrate difficult-to-reach cohortsApplying AI to speed up the insight generation processLeveraging machine learning to move from insight through to tangible actionables across sectors
Quilt.AI presents a new view on the electric vehicle movement based on internet grounded data and consumer insight. Beyond electric vehicles, attendees will learn how to use the internet to derive consumer insight, and get to the bottom of what is on consumers minds. This session is recommended for any insights and marketing professionals. Key highlights include;Key movements in the EV categoryUnderlying drivers / concerns when it comes to considerationApplying internet insight to understand consumer insight (across sector)How to use AI to derive insight in brand communications analysis
In today?s world of expansive research and data, there is simply too much to learn and too much of a struggle navigating through numerous files, systems, and tools. There?s no efficient way to search and extract all the possible value from what has already been created and accumulated. Nobody can find the information. Or worse, nobody knows that it exists.Hear from industry leaders on the challenges insights teams and clients are experiencing to find information when needed from the intelligence that already exists within the company?s files and systems?and how the latest tech can unlock the value of hidden data.You will walk away with knowing:How to identify your use case challenges and their costsWhere AI knowledge management can step in to add tangible benefitsTips to ensure your vendor understands your user, challenge and goals
An average customer is exposed to more than 4000 ads a day and has 12 choices for the same product. Moreover, 95% of their purchase decisions is made by the subconscious mind. So, the modern-day customer is not only distracted and overwhelmed with choices, but also makes most purchase decisions subconsciously. IDIs, FGDs and CLTs might not be the best ways to understand the complex mind of this modern-day consumer. Because they are not accurate, bias-free or actionable enough.Emotion AI is solving these long-standing problems by augmenting the traditional ways of consumer research. With more than 90% accuracy and computer-vision based methods, Emotion Insights are making it easy for brands to humanize their media, digital and shopper experiences. Thus, building a positive emotional connect with their customers and increase conversions.Join Lava Kumar, CPO and Founder of Entropik Tech as he talks about:Introducing Emotion AI to Consumer ResearchAugmenting Traditional Methods with Emotion AIEmotion AI driven Consumer Insights for ScalabilityFacial Coding, Eye Tracking and Brainwave MappingSeeing Emotion AI in Action: A Live Demo