In today?s world of expansive research and data, there is simply too much to learn and too much of a struggle navigating through numerous files, systems, and tools. There?s no efficient way to search and extract all the possible value from what has already been created and accumulated. Nobody can find the information. Or worse, nobody knows that it exists.Hear from industry leaders on the challenges insights teams and clients are experiencing to find information when needed from the intelligence that already exists within the company?s files and systems?and how the latest tech can unlock the value of hidden data.You will walk away with knowing:How to identify your use case challenges and their costsWhere AI knowledge management can step in to add tangible benefitsTips to ensure your vendor understands your user, challenge and goals
An average customer is exposed to more than 4000 ads a day and has 12 choices for the same product. Moreover, 95% of their purchase decisions is made by the subconscious mind. So, the modern-day customer is not only distracted and overwhelmed with choices, but also makes most purchase decisions subconsciously. IDIs, FGDs and CLTs might not be the best ways to understand the complex mind of this modern-day consumer. Because they are not accurate, bias-free or actionable enough.Emotion AI is solving these long-standing problems by augmenting the traditional ways of consumer research. With more than 90% accuracy and computer-vision based methods, Emotion Insights are making it easy for brands to humanize their media, digital and shopper experiences. Thus, building a positive emotional connect with their customers and increase conversions.Join Lava Kumar, CPO and Founder of Entropik Tech as he talks about:Introducing Emotion AI to Consumer ResearchAugmenting Traditional Methods with Emotion AIEmotion AI driven Consumer Insights for ScalabilityFacial Coding, Eye Tracking and Brainwave MappingSeeing Emotion AI in Action: A Live Demo
In today's always-changing marketplace, timing is everything. That's why it's critical to keep a finger on brand performance, competitive threats, and industry changes. To stay ahead of the market, you need dynamic brand insights to make real-time business decisions with confidence. Learn how SurveyMonkey's new Brand and Industry Tracker solutions help you spot trends as they happen with up-to-the-minute insights from your target consumers. In this webinar, we will demonstrate the importance of brand tracking, and how to leverage it to drive business decisions and impact at your company. Join us for an exclusive preview of our Brand Tracker solution. You'll learn how to:- Leverage our expert methodology and customize your study;- Gather high-quality, reliable data via our trusted panel;- Use AI-powered Insights to instantaneously view brand health and trends at-a-glance.
Tech that empowers research & insights professionals to share knowledge, collaborate more effectively and operate in a DIY environment is playing a critical role in the new workplace. This is why so many large enterprises are now investing in market insights platforms capable of linking together answers from internal documents, syndicated research and critical tools. Advances in AI are creating a new breed of market insights platforms that eliminate tedious tasks and are setting the standards for ease of implementation, adoption, usability and results. But there are still plenty of challenges and pitfalls as driving adoption and change aren't as easy as just buying a tool.Key takeaways will be:- The User Story and the Case for an Insights Platform- Common pitfalls and challenges, what to watch out for- Tips from the front line on driving user adoption
If there?s anything the last year has taught us, it?s to expect the unexpected. From dramatic changes in consumer behavior to rapid shifts in the way we work, we?ve seen that the technology we use needs to be adaptable across a variety of situations. But for consumer insights and marketing teams, finding the processes and tools to support these changing needs can be difficult. In this in-depth webinar, Stravito CEO and Co-founder Thor Olof Philogène will:- Share learnings on how to keep insights work agile from some of the world?s leading media, consumer electronics, and FMCG brands;- Showcase how an AI-powered knowledge management platform addresses the challenges that come with remote insights work;- Provide concrete tips on how consumer insights and marketing teams can keep employees across business units informed, inspired, and ready to tackle the unexpected.
While AI models and data analytics create a world of new possibilities for identifying business insights, they have also created numerous new privacy implications and ethical responsibilities for insights professionals. With International Data Privacy on January 28, 2021, the Canadian Research Insights Council (CRIC) AI & Data Analytics Thought Leadership Council and ESOMAR have organized an online panel of leading data privacy professionals to explore key questions related to privacy in the era of AI and data analytics. The panel will explore the implications of Canada's proposed Digital Charter Implementation Act (Bill C-11), that intends to establish a new privacy law for the private sector and new powers for the Office of the Privacy Commissioner, the role of standards in data governance, transparency of algorithms and decision systems, and ethical implications of data collection and insights generation. The panel will also describe a new guideline being developed by ESOMAR and GRBN for researchers and clients when processing secondary data for research. The panel will be moderated by Briana Brownell, CEO of Pure Strategy AI, and member of CRIC's AI & Data Analytics Thought Leadership Council.
Tensions have risen sharply in the US recently over freedom of speech and privacy with the Twitter/WhatsApp/Facebook issues.How are we in Asia Pacific responding to the big privacy issues? Is our profession under threat?Are we coping with the privacy pressures presented by AI, passive and big data. Do we know enough to handle the big questions?Learn all about the global and Asia perspectives from the legal side, leading associations who have grappled with the issues and a viewpoint from AirAsia.
This time, it will not be the AI winters we saw in the 1970s and 1990s, but a human winter, where the very relevance of human effort is being called into question. There is an irony inherent in this- developments in AI started to gain a strong momentum when an approach, modelled on the workings of the human brain, was adopted. This is now expected to make us obsolete! Further, as the discourse about the need for us to change and adapt to the new reality continues to gain momentum, I want to make the case that it is not so much by changing, but by staying true to what makes us human, that we will ride the AI wave; in fact, the success or failure of AI will depend on how human we remain.
This time, it will not be the AI winters we saw in the 1970s and 1990s, but a human winter, where the very relevance of human effort is being called into question. There is an irony inherent in this- developments in AI started to gain a strong momentum when an approach, modelled on the workings of the human brain, was adopted. This is now expected to make us obsolete! Further, as the discourse about the need for us to change and adapt to the new reality continues to gain momentum, I want to make the case that it is not so much by changing, but by staying true to what makes us human, that we will ride the AI wave; in fact, the success or failure of AI will depend on how human we remain.
This paper looks at AI-powered voice surveys as an alternative survey format for commercial research. Specifically, the paper is looking at whether this type of alternative format can be more effective at capturing a broader more inclusive spectrum of respondents, including disempowered members of society. To explore the effectiveness of the voice survey format, this research was conducted in an experimental two-by-two design, with the traditional online survey as the comparison. This paper documents the challenges of utilizing an AI-powered voice survey for research and determines what some of the benefits are of this alternative survey format.
Engaging drama have conflicts. Now many industries are in progress of such a drama to see how AI change the world, feeling some fears if AI steal jobs from us, human. Let's see the progress in MR if "Job to find insight" can be done by AI or not.
Engaging drama have conflicts. Now many industries are in progress of such a drama to see how AI change the world, feeling some fears if AI steal jobs from us, human. Let's see the progress in MR if "Job to find insight" can be done by AI or not.