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Citation

(2024a, August 05). YES AWARD Winner. ANA - ESOMAR. Retrieved January 09, 2026, from


https://ana.esomar.org/documents/yes-award-winner


Research papers

TikToks Exploration into the Future of Intentional Discovery

Think about the last time you discovered a product or a brand. Now, compare that experience to discovering a product or brand 10, 15 or even 20 years ago. The consumer journey has dramatically evolved, adapting to new platforms and spaces. Today?s...

Catalogue: North America 2024 - Innovation
Authors: Alejandro Garcia Medina, Jaclyn Williams
Company: Tik Tok
August 5, 2024
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Citation

Medina and Williams (2024a, August 05). TikToks Exploration into the Future of Intentional Discovery. ANA - ESOMAR. Retrieved January 09, 2026, from


https://ana.esomar.org/documents/tiktok-s-exploration-into-the-future-of-intentional-discovery


Research papers

Breaking Down Barriers

Learn a novel approach to driving customer acquisition and retention using a specific structured assessment of barriers. In partnership with Material, this approach helped Instacart shift its targeting strategy and brand focus to shape a new brand...

Catalogue: North America 2024 - Innovation
Authors: Charles Allison, Jason Brooks, Asha Weisman
Companies: Instacart,
August 5, 2024
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Citation

Allison, Brooks and Weisman (2024a, August 05). Breaking Down Barriers. ANA - ESOMAR. Retrieved January 09, 2026, from


https://ana.esomar.org/documents/breaking-down-barriers-12426


Research papers

Tips and Tricks to Make Pricing Research Better and More Actionable

Pricing research can have a profound impact on a company's business results. However, to do so it needs to be conducted with a detailed understanding of how buyers make purchase decisions, as established by behavioural economics. The learnings from...

Catalogue: North America 2024 - Innovation
Author: Per Sjofors
Company: Sjofors Partners Inc
August 5, 2024
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Citation

Sjofors, P. (2024a, August 05). Tips and Tricks to Make Pricing Research Better and More Actionable. ANA - ESOMAR. Retrieved January 09, 2026, from


https://ana.esomar.org/documents/tips-and-tricks-to-make-pricing-research-better-and-more-actionable


Videos
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Citation

Baranpuria, A. (2024a, August 05). Bouncing Back. ANA - ESOMAR. Retrieved January 09, 2026, from


https://ana.esomar.org/documents/bouncing-back-12488


Videos
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Citation

King and Calvachi (2024a, August 05). Making Your Brand Culturally Iconic. ANA - ESOMAR. Retrieved January 09, 2026, from


https://ana.esomar.org/documents/making-your-brand-culturally-iconic-12486


Videos
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Citation

Niedziela, M. (2024a, August 05). Mastering the Behavioral Science Maze. ANA - ESOMAR. Retrieved January 09, 2026, from


https://ana.esomar.org/documents/mastering-the-behavioral-science-maze


Videos
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Citation

Firth-Butterfield, K. (2024a, August 05). Navigating the New. ANA - ESOMAR. Retrieved January 09, 2026, from


https://ana.esomar.org/documents/navigating-the-new


Videos
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Citation

Horn and Stephen (2024a, August 05). From shelf to sip. ANA - ESOMAR. Retrieved January 09, 2026, from


https://ana.esomar.org/documents/from-shelf-to-sip