Tag: "Benchmarking"

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Research papers

Customer driven competitive positioning

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Company: Kantar
Date: June 15, 1993
Authors: Bernard Chudy, Roger Sant

Research papers

Researching Central and Eastern Europe

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Date: June 15, 1992
Authors: Michael Svennevig, Michel Olszewski

Research papers

Quality methods, quality results! An axiom

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Date: June 15, 1992
Author: Nicholas P. Schiavone

Research papers

Market research for mergers and acquisitions

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Date: June 15, 1992
Author: Hans-Jürgen Kräh

Research papers

Mobilizing values to slice up the market

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Date: June 15, 1989
Author: Jan Hofmeyr

Research reports

Attitudine and behavioural research study

Catalogue: CRAM/Peter Cooper Archive Collection
Date: July 16, 1971
Author: CRAM/Peter Cooper Archive

Research reports

Qualitative research on Macleans fluoride commercials

Catalogue: CRAM/Peter Cooper Archive Collection
Date: July 1, 1971
Author: CRAM/Peter Cooper Archive