Tag: "Brand Equity"

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Research papers

The Kabuki dilemma

Catalogue: Asia Pacific 2004
Company: Dentsu Macromill Insight
Date: March 28, 2004
Authors: Shigeo Okazaki, Sean Corcoran, Shashank Tripathi

Research papers

Are you being seen?

Catalogue: Asia Pacific 2004
Date: March 28, 2004
Author: Vanessa Oshima

Research papers

Managing global brands to meet consumer expectations

Catalogue: ESOMAR Global Cross-Industry Forum 2003
Date: December 3, 2003
Authors: Greet Sterenberg, Earl Taylor, Malcolm Baker

Research papers

Don't cut off the hand that feeds you

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Company: Kantar
Date: September 14, 2003
Author: Andy Farr

Research papers

Comparing brand equity valuation with in-market performance

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Company: Nielsen
Date: September 14, 2003
Authors: Manjima Khandelwal, Christopher McKinney

Research papers

Changing equity of private labels: Western Europe

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Company: GfK
Date: September 14, 2003
Author: Thomas Bachl

Research papers

Changing equity of private labels in the Middle East

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Company: IPSOS
Date: September 14, 2003
Author: Nicos Rossides

Research papers

Assessing corporate brands and product brands in pharmaceuticals

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Date: November 10, 2002
Authors: Angelina Dolan, Alice Neal, Sally Graham, Nicole Liptrot

Research papers

Is my advertising building brand equity?

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Date: November 1, 2000
Authors: Rosana Couto, Leda Kayano, Tom Gallagher

Research papers

Evaluating the value of global brands in Latin America (Spanish)

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Date: June 15, 1999
Authors: Nelsom Marangoni, Paulo Carramenha, Luis Alfredo Lagos Dougnac

Research papers

Evaluating the value of global brands in Latin America

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Date: June 15, 1999
Authors: Paulo Carramenha, Luis Alfredo Lagos Dougnac, Nelsom Marangoni

Research papers

Measuring the true value of brands

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Date: September 1, 1998
Authors: Julie Bevan, Trevor Richards