Tag: "Brand Equity"

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Research papers

Are there bounds on brand equity?

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Date: June 15, 1992
Author: Michael F. Cramphorn

Research papers

A definition of brand equity relying on attitudes and validated by behaviour

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Company: Nielsen
Date: June 15, 1992
Author: Alain Pioche

Research papers

If only life was so simple!

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Company: Burke, Inc.
Date: June 15, 1991
Authors: Stephen Factor, Gilles Hustaix

Research papers

Back to the future

Catalogue: Seminar 1990: Countdown to 1992
Date: June 15, 1990
Author: Jon Wilkinson