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Research papers

Data integration and the future of market research

While the use of automation for text and data analysis, charting, or sampling continues to grow, not everyone is convinced. We will explore how market research needs to create situations where automation leads to a change in the way research is done....

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Elizabeth May
Company: Research Now SSI
May 13, 2018
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Citation

May, E. (2018a, May 13). Data integration and the future of market research. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/data-integration-and-the-future-of-market-research


Research papers

Pricing of enormous number of features- Not a problem anymore!

The automotive market in India has become crowded over the years. Global giants have raised the bar. Indian brands are under pressure to offer better technology and feature-rich vehicles to match global standards. The business challenge was to...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Surbhi Minocha, Vasudha Kumar
Company: Kantar
May 13, 2018
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Citation

Minocha and Kumar (2018a, May 13). Pricing of enormous number of features- Not a problem anymore!. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/pricing-of-enormous-number-of-features--not-a-problem-anymore-


Videos

Application of NUDGE to improve re-launch success

In a world where the majority of brand re-launches are not successful, we look at a novel application of NUDGE, a Behavioral Sciences approach that can dramatically improve chances of relaunch success. We implemented small ideas in-market to help...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Ramanathan Vythilingam
Company: Unilever
May 13, 2018
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Citation

Vythilingam, R. (2018a, May 13). Application of NUDGE to improve re-launch success. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/application-of-nudge-to-improve-re-launch-success


Videos

From Buddha bar to Buddha's brain

Living in this increasingly VUCA world where digital disruption occurs every day is not very brain-friendly. Fortunately, there is a tool to help us find peace of mind and, as a by-product, perform better at work. A brief mindfulness practice will...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Nash Siamwalla
May 13, 2018
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Citation

Siamwalla, N. (2018a, May 13). From Buddha bar to Buddha's brain. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/from-buddha-bar-to-buddha-s-brain


Videos

Tell me what you like and I'll tell you who you are

We have long known that to succeed in social media as an influencer of tastes and opinions, it is important to not only have a strong and differentiated personal brand; influencers today must also consistently share content that connect deeply with...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Nastasha Francesca Kai Jimenez
May 13, 2018
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Citation

Jimenez, N. K. (2018a, May 13). Tell me what you like and I'll tell you who you are. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/tell-me-what-you-like-and-i-ll-tell-you-who-you-are


Videos
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Citation

Limapichat and Limapichat (2018a, May 13). King Bhumibol. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/king-bhumibol


Videos

Merge

The next three decades will be the most technologically disruptive era in human history. Advances in artificial intelligence, combined with radical breakthroughs in hardware, will usher in an era in which devices fade away, virtual environments...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Chris Stephenson
May 13, 2018
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Citation

Stephenson, C. (2018a, May 13). Merge. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/merge


Research papers

The social (network) choice

We have long known that to succeed in social media as an influencer of tastes and opinions, it is important to not only have a strong and differentiated personal brand; influencers today must also consistently share content that connect deeply with...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Nastasha Francesca Kai Jimenez
May 13, 2018
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Citation

Jimenez, N. K. (2018a, May 13). The social (network) choice. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/the-social-network-choice


Research papers

In pursuit of happiness

The socially-responsible Fabindia is significantly investing in creating a unique 'Data Management Platform' & 'Customer Information & Insights Management System (CIIMS) that will result in a never-before 'Single Customer View'. Our belief is that a...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Karan Kumar, Surabhi Talwar Sekhar
May 13, 2018
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Citation

Kumar and Talwar Sekhar (2018a, May 13). In pursuit of happiness. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/in-pursuit-of-happiness