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Videos

Turbocharged takeaway

Key takeaways from the Power-up stage at Congress 2023. The session looked at Genz and their mindset

Catalogue: Congress 2023
Author: Bianca Saldanha
Company: IPSOS
October 3, 2023
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Citation

Saldanha, B. (2023a, October 03). Turbocharged takeaway. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/turbocharged-takeaway


Videos
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Citation

Edelman, R. (2023a, October 02). Rapid Fire Chat with SimilarWeb. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/rapid-fire-chat-with-similarweb


Videos

3 Killer Questions to Ask Your Research Partner

Do your research and sample providers measure-up?

Catalogue: Congress 2023
Author: Gene Saykin
Company: Toluna
October 2, 2023
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Citation

Saykin, G. (2023a, October 02). 3 Killer Questions to Ask Your Research Partner. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/3-killer-questions-to-ask-your-research-partner


Videos

Humanity in Creative Development

The insights industry is at a crossroads, similar to that faced by the global energy industry. In short: what got us here, won?t get us there! Change is needed for our industry to continue to inspire our business stakeholders, create impact and power...

Catalogue: Congress 2023
Authors: Monica Tenorio, Rafik El Noumeir
Company: PepsiCo
September 29, 2023
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Citation

Tenorio and El Noumeir (2023a, September 29). Humanity in Creative Development. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/humanity-in-creative-development-12159


Videos

Using the Data You Have to Get The Insights You Need

Cisco.com needs to be many things to many people: a showroom, a library, a help desk, a training centre and a sales funnel. However, how can we design a site that can do all that with the right message, at the right time, for the right audience? With...

Catalogue: Congress 2023
Author: Loren Crawford
Company: Cisco
September 29, 2023
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Citation

Crawford, L. (2023a, September 29). Using the Data You Have to Get The Insights You Need. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/using-the-data-you-have-to-get-the-insights-you-need-12200


Videos

Selling Insight through Live Commerce in China

Livestreaming e-commerce in China reached 171 billion in value in 2020. The most popular live commerce shows are the ones where hosts open up about who they really are, show how they live their lives and share their honest opinions and feelings...

Catalogue: Congress 2023
Authors: Yingying Gu, Jennifer Liu
Companies: Pernod Ricard, Human8
September 29, 2023
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Citation

Gu and Liu (2023a, September 29). Selling Insight through Live Commerce in China. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/selling-insight-through-live-commerce-in-china-12162


Videos

Can Social Listening Obsolete All Other Research Methodologies?

This report showcases how Haleon (formerly GSK Consumer Healthcare), in an effort to stay ahead of the game on deep human understanding, has harnessed the exponential growth of data coming from social media and e-commerce with Semantiweb, a company...

Catalogue: Congress 2023
Authors: Nicolas Pochart, Pierre Antoine Dubosc
September 29, 2023
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Citation

Pochart and Dubosc (2023a, September 29). Can Social Listening Obsolete All Other Research Methodologies?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/can-social-listening-obsolete-all-other-research-methodologies


Videos

Creating a Better Everyday Life

IKEA aims to create a better everyday life for customers by creating home furnishing products that fulfil their needs, dreams, and frustrations. Since the 1970s, IKEA has visited real customers? homes to better understand their everyday lives...

Catalogue: Congress 2023
Authors: Eva Carin Banka Johnson, Stefan Vukjcevic, Terje Nilstun
September 29, 2023
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Citation

Banka Johnson, Vukjcevic and Nilstun (2023a, September 29). Creating a Better Everyday Life. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/creating-a-better-everyday-life-12155


Videos

Boosting Economic Growth and Shaping Livelihoods with Machine Learning

70 percent of Africans rely on agriculture for their livelihoods. However, the extent to which land use is mapped and monitored is largely ineffective in many countries. This often leads to inaccurate identification of available land in advising new...

Catalogue: Congress 2023
Authors: Ray Xavery, Dickstein Mukaria, Jasper Grosskurth, Dophine Mongina
September 29, 2023
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Citation

Xavery, Mukaria, Grosskurth and Mongina (2023a, September 29). Boosting Economic Growth and Shaping Livelihoods with Machine Learning. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/boosting-economic-growth-and-shaping-livelihoods-with-machine-learning-12153