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2024

Creating a Better Everyday Life

Date of publication: September 29, 2023

Catalogue: Congress 2023

Authors: Eva Carin Banka Johnson, Stefan Vukjcevic, Terje Nilstun

Abstract:

IKEA aims to create a better everyday life for customers by creating home furnishing products that fulfil their needs, dreams, and frustrations. Since the 1970s, IKEA has visited real customers? homes to better understand their everyday lives and desires. The insights they gather from these home visits are then used to develop the IKEA product range.

Eva Carin Banka Johnson

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Stefan Vukjcevic

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Terje Nilstun

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Creating a Better Everyday Life

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September 29, 2023

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