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Using the Data You Have to Get The Insights You Need

Date of publication: September 29, 2023

Catalogue: Congress 2023

Company: Cisco

Author: Loren Crawford

Abstract:

Cisco.com needs to be many things to many people: a showroom, a library, a help desk, a training centre and a sales funnel. However, how can we design a site that can do all that with the right message, at the right time, for the right audience? With a mandate to reimagine Cisco.com to create the best possible customer experience, how can we measure if we are getting it right? 

Loren Crawford

Author

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Research Papers

Using the Data You Have to Get The Insights You Need

Catalogue: Congress 2023

Author: Loren Crawford

 

September 29, 2023

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Citation

Crawford, L. (2023a, September 29). Using the Data You Have to Get The Insights You Need. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-the-data-you-have-to-get-the-insights-you-need


Webinars

Five things you (really) need to know about insights marketing

Catalogue: Webinars 2016

Author: Lucy Davison

 

June 15, 2017

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Citation

Davison, L. (2017a, June 15). Five things you (really) need to know about insights marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/five-things-you-really-need-to-know-about-insights-marketing


Videos

What you see (is NOT) what you get

Catalogue: Fusion 2019

Author: Dmitry Gaiduk

Company: CoolTool Inc

November 10, 2019

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Citation

Gaiduk, D. (2019a, November 10). What you see (is NOT) what you get. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-you-see-is-not-what-you-get-10862


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Fad and progress in motivation research Authors: Herta Herzog
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Service after sale and studies of market for business Authors: Archibald Maddock Crossley
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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
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Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Crawford, L. (2023a, September 29). Using the Data You Have to Get The Insights You Need. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-you-see-is-not-what-you-get-10862