Resources Library by ANA

iFactor

Using CRM data to harness clients' irritating experiences feedback thanks to machine learning enrich outcomes with a social data deep dive into customers' pain points and related emotions.

Catalogue: Fusion 2019

Authors: Charlotte Zaepfel, Mathilde Guinaudeau

Company: Ipsos MRBI

November 10, 2019

The big debate: Is social intelligence part of the insights function?

Panel discussion on Social Intelligence moderated by Michalis Michael.Panelists: Joaquim Bretcha (International Director of Netquest and ESOMAR President), Kyle Findlay (Senior Data Science Director of Kantar South Africa) and Tamara Lucas...

Catalogue: Fusion 2019

Authors: Joaquim Bretcha, Kyle Findlay, Michalis Michael, Tamara Lucas

Companies: DigitalMR Ltd, Netquest, Convosphere, Kantar

November 10, 2019

Fighting negativity

The world is obsessed with negativity. The cause can be found in the way the human brain is programmed. People have a natural brain alarm that is prone to short-term thinking and groupthink and has a sensitive antenna for danger. In 'fighting...

Catalogue: Fusion 2019

Authors: James Whelligan, Rijn Vogelaar

November 10, 2019

Quick qual manifesto

From ethnography to rapid ethnography to insights sprints, it seems like there is a constant request for faster results. How can we tackle this without compromising the essence of user-centered design? Quick Qual Manifesto aims to explain how.

Catalogue: Fusion 2019

Authors: Nasly Liliana Galindo Quiroga, Gabriel Escalante

Company: INSITUM

November 10, 2019

Is it possible to predict human decision-making?

Using qual and quant to understand why consumers really make decisions, not why you think they do.

Catalogue: Fusion 2019

Authors: Nina Kanin, Zehra Odunayo

Company: Streetbees

November 10, 2019

Customised text analytics

Fusing internal and external consumer feedback creates a realistic picture of business problems. A customised text analytics model takes into account organisational structure and the impact of issues on KPIs to help your clients solve them quickly.

Catalogue: Fusion 2019

Authors: Ivaylo Yorgov, Ivan Bardarov

Company: GemSeek Consulting

November 10, 2019

Unscripting the script

Designing provocative conversations with consumers and stakeholders to spark strategic imagination.

Catalogue: Fusion 2019

Author: Manisha Dikshit

Company: Consumer Faces

November 10, 2019

A practical fusion of qualitative and social data

In this guide, we will mostly be talking about how yo set up a search on the social listening tools and analyze the data that comes out, but we will also touch on how to get the most out of tools, such as Google Trends that are free for the public...

Catalogue: Fusion 2019

Authors: Ellie Osborne, Sarah de Caux, Jillian Ney

Companies: Join the Dots InSites Consulting, The Social Intelligence Lab

November 10, 2019

Future-proof data quality using AI

This presentation details the exploration of various machine learning algorithms/models, which are tested on different market research studies collected using face-to-face (F2F) data collection in East African markets. The supervised machine learning...

Catalogue: Fusion 2019

Author: Dharmendra Jain

Company: Kantar

November 10, 2019