What's it about?The pressures of the last years have been urging brands not only to think differently in terms of corporate social responsibility, shopping convenience, and sustainability but to embrace them with new products, activations, and experiences for the consumers. With a strong foothold in the digital arena, the Asia Pacific market has time and time again pushed new boundaries, and with it, consumer trends are finding their way into the digital. Tune in to hear top experts, Sanchita Ray (Lazada Group), Natnicha Bhumaratana (Charoen Pokphand Foods), Anindita Mitra (Danone) and Dobrinka Vicentijevic (EyeSee) discuss how digital is a powerful tool when navigating new consumer needs and trends in the shifting landscape.What's in it for me?Join the panel to learn:How brands can promote sustainability and empower consumers in the digital arenaWhich innovations are elevating the online consumer experience ? and howHow the digital is transforming the quality of consumer insights for goodWho is this for?All those interested in understanding how to build and grow their market in Asia
The consolidation of digital marketing, the appearance of neuromarketing and the evolution of marketing itself have been challenged to improve their strategies, optimise budgets and maximise the effectiveness of advertising campaigns and stimuli. These new tools and methodologies came to the market researcher's mind to help them to decode in greater depth the behaviour of consumers, by providing brands with better and greater information to reduce risk in decision-making. Being able to measure the biometric impact (unconscious response) of a marketing stimulus on consumers was one of the main advances in this sector.
Just as marketing and advertising have made augmented reality a tool to enrich the consumer experience with brands, it must also become allied for marketing research, especially in online studies.
Market research's digital transformation takes more than new data and tools, but also requires motivating and enabling people to work differently.
Market research's digital transformation takes more than new data and tools, but also requires motivating and enabling people to work differently.
In this guide, we will mostly be talking about how yo set up a search on the social listening tools and analyze the data that comes out, but we will also touch on how to get the most out of tools, such as Google Trends that are free for the public use.
Up to 85% of brand generated social media posts are wasted. With digital advertising approaching 50% of all advertising expenditure, we need to go beyond clicks and likes as a measure of ROI on social media expenditure. Through machine learning, a brand can now see how many posts support their intended position, how many are off target, and how many are simply ambiguous. This presentation demonstrates how the AI tool works, highlights the role of archetypal alignment across touch points, delivers a practical framework where brands can specifically identify the nature of their optimal social media imagery, and concludes that understanding archetypal codes is the key to optimising ROI in Social Media.
Every single day, millions more people will decide to shop online for an FMCG category for the very first time. This is a pivotal moment for brands. It is a moment when a consumer is highly likely to change from their typical brands, and etailers have a fundamentally disruptive influence on which brands a shopper will be exposed to. Online shopping is nothing new in 2018, however FMCG shoppers are starting to participate in the e-commerce revolution at a scale not previously seen in the past decade. To reveal key trends, identify opportunities for clients and offer cautionary tales, NAILBITER digs through four years of data, on 1100 brands, across more than 30 categories and dozens of countries to reveal the comprehensive shopper journey map of the omnichannel âphygitalâ consumer. Leading e-commerce retailers, such as Amazon, are entering the market with their own product lines and their own promotion agenda. Voice assistants are now being asked to make purchases and this has its own disruptive implication to the industry. Virtual reality (VR) is also starting to serve a function within the industry, as it can be used to replicate a store environment. With consideration to a number of key trends, NAILBITER will reveal the most comprehensive shopper journey map that encompasses all shopper types in a global multi-retail environment, including brick-and-mortar, e-commerce, traditional markets, phone commerce, home delivery, click-and-collect and voice.
This work consists of a meta-analysis compiling learnings from different advertising sales experiments that ran in Latin America between 2017 and 2018. By contrasting results of measurements performed with advertising campaigns, we aim to elucidate how different marketing practices contribute to generate brand sales. Measurement methodologies consist of different approaches, for which we provide detail. Our conclusions are towards (1) validating effectiveness of different advertising practices based on evidence produced by experiments and (2) the adoption of a âtest-and-learnâ mindset, where brands continuously generate evidence of how their advertising practices work to produce results, is fundamental to growth in a rapidly changing environment.