A picture shows at a glance what it takes a dozen pages of a book to expound. Working with pictures within market research presents its own challenges and opportunities. Experience the power of images in our research art exhibition. The exhibition will explain how visual analysis of social media data lead to a digital segmentation that forms the base of a digital strategy on Pinterest. Moreover, it will demonstrate that pictures are also a great means to break down communication barriers between consumers and marketers.
What are memes and whatâs the idea behind this first guest-edited edition of Research World? Memes are contagious ideas spread between people through speech, gestures, rituals or other imitable means. Richard Dawkins coined âmemeâ to rhyme with âgene' to describe how one might extend evolutionary principles of copying and natural selection, to explain the spread of ideas and cultural phenomena such as popular songs, crazes, catchphrases, dances, religious beliefs, fashion, social behaviour and I would suggest, the spread of successful brands. The guest-editor idea is to provide the opportunity for a fresh, provocative perspective and to engage diverse contributors to share their content and creativity.
Although it has become a cliche to say so, the advent of online research has changed the face of our industry and will continue to do so for years to come. Indeed, I believe that we are only at the very beginning of the innovation cycle that online has begun to unleash. As it does so, however, there are many deep questions that need to be answered. In this issue. Bill Blyth examines some of the major questions that surround mixed mode research. We also examine how J&J is moving its marketing online for a number of important categories and brands. The question is: what role should and could research have in the process?
In developing the conference program we have attempted to attract papers that offer ânew newsâ with respect to Internet research, that cover topics not presented at last yearâs seminar or that offer significant further progress in areas already examined.