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Keynote: What If the Insights Industry Got Serious About Disrupting Itself?

When did VUCA stop being enough? Have we learned the right lessons from the Global Pandemic? Why it?s time to recognize that our vocation is essential to our flourishing as a species and a society.Let?s build a blueprint for thinking differently...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022

Videos

Adding up to Survival

In the fight against climate change, the holy grail is net zero carbon emissions. Reaching net zero by 2050will require dramatic, tangible changes for which Canadians are ill-prepared. At the same time, the challengeof biodiversity loss risks being...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022

Videos

Videos

Videos

Videos

Videos

Itau Digital iLab: Combining Digital Platforms with Design Methods

Daily life is now unimaginable without smart devices. Smartphones, for instance, work as extensions of aperson, as predicted by Marshall McLuhan (1966- 1994) in his book Understanding Media, which was relatingto media devices in the 1960s. These...

Catalogue: Congress 2022: 75th Anniversary
Author:
Company: PepsiCo
September 23, 2022

Videos

Moving Perceptions = More Revenue

How many times have you wondered whether you are pushing the right perception for an advertisingcampaign? Or how moving the hearts and minds of customers connects to ROI? These questions are difficultto answer and even more difficult to tie to actual...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022