Tag: "Frequency"

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Research papers

Reach/frequency and optimization challenges as traditional media go digital

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Date: October 21, 2010
Authors: Tony Jarvis, Pete Walsh

Research papers

Effects of frequent participation on panellists' responses

Catalogue: ESOMAR Panel Research Conference 2005
Company: Research Now SSI
Date: April 17, 2005
Authors: Linda Piekarski, Terrence Coen, Jacqueline Lorch

Research papers

The Canadian experience in developing an outdoor reach & frequency model

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Date: June 20, 2003
Authors: Joanne van der Burgt, Mary E. Falbo

Case studies

Make a wish

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Date: June 1, 2001
Authors: Ethan Rapp, Mainak Mazumdar, Julie Hootkin

Research papers

Caught in the web

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Date: June 1, 2001
Author: Craig T. Gugel

Research papers

Four week radio survey

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Company: Nielsen
Date: April 1, 2001
Authors: Alexandra Lyall, Mark Neely, Campbell M. Rungie

Research papers

Untangling the confusion of TV scheduling theories

Catalogue: Seminar 1998: Towards Total Communications Strategies
Date: October 20, 1998
Author: Jayne Zenaty Spittler

Research papers

Improving multi country media planning

Catalogue: Seminar 1998: Towards Total Communications Strategies
Date: October 20, 1998
Author: Erwin Weibel

Research papers

The implications for publishers of recent research into effective frequency

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Company: Kantar
Date: November 1, 1995
Author: Alan Smith

Research papers

The UK reach and frequency model

Catalogue: Radio Research Symposium 1995
Date: July 1, 1995
Authors: Sue Gray, Steve Wilcox

Research papers

Measures of association and correlation

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires
Date: February 14, 1995
Author: Paul Fatti

Research papers

Television reach and frequency in the United States

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Author: Bruce Goerlich