Tag: "Frequency"

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Research papers

A new method for forecasting television programme audiences and schedule reach and frequency

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Company: Viacom International Media Networks
Date: May 1, 1994
Authors: Marianne Makela, Jean Haukatsalo

Research papers

Use of scanner data to measure the effects of magazine advertising and frequency on product volume

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Date: June 15, 1992
Author: Rebecca M. McPheters

Research papers

The value of incremental reach

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Date: June 15, 1992
Author: Howard Kamin

Research papers

The UK reach and frequency model

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Date: June 15, 1992
Author: Steve Wilcox

Research papers

Radio reach and frequency revisited after 25 years: Do quintile probabilities still produce accurate estimates?

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Date: June 15, 1992
Author: William E. Engel

Research papers

The motorway effect

Catalogue: Seminar 1988: Media And Media Research
Date: June 15, 1988
Author: Pierre Hofmans

Research papers

Poster research: From cover and frequency to effectiveness

Catalogue: Seminar 1988: Media And Media Research
Company: DOXA
Date: June 15, 1988
Author: Maria Teresa Crisci

Research papers

Oscar

Catalogue: Seminar 1986: New Developments In Media Research
Date: June 15, 1986
Authors: Derek Bloom, Tim S. Bowles

Research papers

Strategies for utilizing single source consumer panel records (product bar codes) to determine effective media frequency

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Company:
Date: June 15, 1984
Authors: Jan Willem Bol, Lynn Y.S. Lin

Research papers

Measurement of average issue readership

Catalogue: Seminar 1980: Media Measurement And Media Choice
Date: June 15, 1980
Authors: R. J. Worrall, Tony Twyman

Research papers

An international model for the prediction of television coverage and frequency distribution

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Authors: Robert Hulks, S. Thomas

Research papers

High ratings can be wrong

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Date: March 1, 1979
Authors: Sue Stoessl, John Clemens