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(2023a, October 05). 60 Seconds Supercharger . ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/60-seconds-supercharger-


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Passingham et al. (2023a, October 05). Who questions the questioners?. ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/who-questions-the-questioners-


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Jennings, Liang and Léautier (2023a, October 05). Client-centric AI Solutions. ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/client-centric-ai-solutions


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Prieto and Alagon (2023a, October 05). The Metaverse as a research laboratory. ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/the-metaverse-as-a-research-laboratory-12179


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Sorbi and van Es (2023a, October 05). Effectively connecting with Gen Z on TikTok. ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/effectively-connecting-with-gen-z-on-tiktok


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Edelman, R. (2023a, October 05). Driving an Optimising for Impulse Purchases on eGrocery. ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/driving-an-optimising-for-impulse-purchases-on-egrocery


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Matheson, G. (2023a, October 05). The dtect field management and security app. ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/quest-mindshare


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Measuring the Value of Data Democratization

Measuring the Value of Data Democratization: How Reckitt calculates the value created by increasing access to consumer knowledge

Catalogue: Congress 2023
Authors: Tania Poelmann, Sandra Berg
Companies: Reckitt, Stravito
October 5, 2023
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Poelmann and Berg (2023a, October 05). Measuring the Value of Data Democratization. ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/measuring-the-value-of-data-democratization


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Romaninuk, J. (2023a, October 05). Better Brand Tracking. ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/better-brand-tracking