In this webinar, you'll learn everything you need to know about market insights platforms' how they help you to find insights, engage the business, drive intelligence, and research new insights. In a live software demo you'll see the three experiences an award-winning platform delivers, with an Insights Engine that connects the dots across all your consumer and market research; a Digital Insights Workspace where experts search and research new insights and present these to the business in engaging ways; and a Business Assistant that equips decision-makers to easily find insights with news, knowledge and reporting.Colgate-Palmolive and VISA deliver measurable business impact with their market insights platforms. At Colgate-Palmolive, the DIG platform democratized access to a $300-million insights asset with a Business Assistant for thousands of commercial managers and marketers. At the same time, their Digital Insights Workspace delivers substantial savings by automating research workflows to prevent project duplication, and efficiently managing the agency roster. At VISA the marketing governance unit systematically measured ROI on their platform, where hundreds of thousands of dollars were saved every time the machine checked existing knowledge before starting a new project. Key takeaways from this webinar:- How a market insight platform can help you to find insights, engage the business, drive intelligence and research new insights;- How to design your journey to become insights-driven with a grow-as-you-go market insights platform;- The business impact Colgate-Palmolive and VISA achieved by using their market insights platforms to drive relevant insights across your business.
Many business settings are recently being moved online due to concerns about the spread of the new Coronavirus (COVID-19), and a rapid increase in the need for online resources is expected in the area of face-to-face offline surveys.Join this session to learn how you can leverage utilizing a comprehensive online insights platform to conduct quantitative/qualitative consumer research towards APAC's largest consumer panelist network in one-stop.
In times of turmoil, facts minimize fear. That's why it's more important than ever for insights teams to listen and learn, so they can present facts to their remote stakeholders in an inspiring way. Mars' AI-powered Synapse platform helps their insights managers overcome these challenges to proactively advise the business.
Many business settings are recently being moved online due to concerns about the spread of the new coronavirus (COVID-19), and a rapid increase in the need for online resources is expected in the area of face-to-face offline surveys.Join this session to learn how you can leverage utilising a comprehensive online insights platform to conduct quantitative/qualitative consumer research towards APAC's largest consumer panelist network in one-stop.
SAP, the German software unicorn, stunned the market research and financial markets in 2018 by acquiring Qualtrics for $8 billion in cash. No earnouts, no deferred compensation, no stock. Cash. Tableau was recently acquired by Salesforce for nearly $17B and Bain Capital has entered into an agreement to buy 60% of Kantar from WPP. Without a doubt, the competitive environment of the market research industry is changing rapidly and broadening from an old paradigm of traditional research to a new one that converges with both business intelligence and data analytics providers. With advertising spend continuing to increase (projected to reach $280B by 2021 in the US alone), data-driven insights across multiple paradigms (customer, business and third party data) is of increasing importance and of increasing interest to investors. This panel discussion of leaders actively driving M&A activity in the marketing insights and technology vertical will discuss the key industry trends that are driving investments and acquisitions, illuminate the key differentiators driving high valuations, as well as the impact acquisitions ultimately have on research buyers.
This paper will talk about my learnings and give simple solutions to several analytical and technical challenges faced by most mid-sided companies working in the insights and strategy sphere- companies that don't have the kind of large-scale IT infrastructure support often taken for granted in big technology companies. A product-based tech company typically solves a single problem by making one specific product while every project we do is different, with new questions every single time requiring tailored solutions.
The world of communications has never changed so drastically in such a short time. Technology, or better yet, the accelerated growth of technology, is the main catalyst of this change. Moore, Intel's cofounder, observed that in the history of hardware computing, the number of transistors in an integrated circuit doubles every two years - a paradigm known as Moore's Law.
This case study identifies issues for global marketers to consider in addressing emerging markets like Indonesia, particularly relevant for categories where, while most intend to acquire, few see the need to act immediately. Intel spotted an incredible opportunity in tapping into the positive sentiment of owning a PC, while unlocking inertia and identifying barriers to PC purchase, and converted that sentiment into a tangible urgency for purchase. How Intel used locally relevant and often traditional themes to create appeal for modern day technology is highlighted in this presentation.
Conducting research in the high pace technology industry poses quite some challenges for the researcher. In order to cope with this, Acer let go of the traditional distinction between qualitative and quantitative research, and married them into a new blend of research that carried the advantages of both: insights that are both of high quality, and at the same time robust and representative.
The advancement of the digital experience has opened up new and exciting worlds for consumers in ways that were only imagined ten years ago.The adoption curve of consumers of new digital products is accelerating, resulting in a changed shopping behaviour. Shopper research has taught us that although the digital industry tends to commoditize their go-to-market strategy with a strong focus on price, the consumer is applying a rather long and complex purchase process, with clearly different needs in the various phases of the process.
As researchers, we add the most value when we combine our research findings with our overall knowledge and experience. It is therefore incumbent upon us to increase what we know, by actively observing and analyzing things both large and small. This paper describes one way in which researchers (and others) at an American software company are consciously trying to deepen their knowledge and experience of the world.