This paper addresses the identification of business opportunities for the financial industry through integration of market research and databases.
Has technology invaded the domain of qualitative research? Are we, as researchers utilizing it to our advantage?This paper addresses the overall needs regarding reporting, conclusions, and an action standard, i.e. operational use of the qualitative research output; and the use of video clips, graphics and/or audio clips and provides an introspective look at using technology in qualitative research.
This paper explores how PC vending is changing and adapting to the challenges of new technologies and attitudes. Business and consumer desktop PC markets are the topic of investigation. These markets are particularly suitable for investigation as they embody many of the new technologies and are the scene of rapid growth and innovation (in both product and marketing). The principle source of data is IntelliTrack IQTM, a global IT tracking survey. This paper draws heavily on the business and consumer desktop PC modules. Interviews are conducted with Purchase Influencers those who have bought or influenced the purchase of a desktop PC in the past 12 months or who plan to do so in the next 12 months. Data are collected monthly and normally reported on a quarterly basis. In the paper the data are aggregated for the whole of 1999 to provide a robust picture. The business data comprises France, Germany, Japan, United Kingdom, and United States. The consumer data comprises France, Germany, United Kingdom, and United States.
In business and marketing, qualitative research is needed but rarely accepted. Data from focus group discussions, case histories or interviews requires qualitative analysis if the researcher is to discover new meanings in accounts or interpret discussions of issues or topics. Qualitative methods are, however, widely seen as entailing inefficient and time consuming data management, analysis processes that lack rigor, and reports that are unpersuasive. Early qualitative computing programs failed to solve these problems of time, rigor and credibility. New computing tools, however, deliver speed, efficiency, integration of qualitative and quantitative data, rigorous and sensitive analysis, and rich presentation of results.
This paper summarises the changes that have and are taking place in research agencies around Europe. It describes how agencies have progressed from a pre-technology era through a basic technology era and are now about to go into a technology revolution era. It describes some of the changes that are about to take place in the technology era in terms of external communications data delivery fieldwork internal communications and office efficiency. It also reports on the results of a survey of 283 research agencies in the United Kingdom Germany Italy France and The Netherlands and their current state of information technology (IT) development.
Introduction to the ESOMAR monograph vol.6: "Market Research And Information Technology: Application And Innovation".
The differences between the requirements for CATI CAPI CASI and now WWW interviewing are much smaller than the shared requirements. We infer that the principal investment for both software developers and users is the mechanism for presenting an interview the "CAI engine" and the challenge for developers is to reuse this engine to deliver each variant of CAI. We will now consider the various applications of Internet technology to CAI keeping in mind that we wish to maintain as much compatibility as possible across the various CAI modes.
This paper looks at the status of telecom and information technology branding and communications in the global market-place. While there has been considerable progress in branding skill and communications discipline by some players it is apparent that there is still some way to go before the sword is fully sharpened. Brand cases are used to demonstrate marketing communications best practices.