Tag: "Marketing Strategies"

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Research papers

Estimating the cost effectiveness of advertising

Catalogue: Seminar 1978: The Business Of Advertising
Date: June 1, 1978
Author: Malcolm A. McNiven

Research papers

The role of marketing research in formulation of development and marketing strategies for a spa resort in Ireland

Catalogue: Seminar 1977: Travel And Tourism
Date: June 15, 1977
Author: Macolm Connolly

Research papers

The role and implementation of international marketing research

Catalogue: Seminar 1976: International Market Research
Date: April 1, 1976
Author: Philip D. Barnard

Research papers

The Hendry system

Catalogue: Seminar 1975: Market Modelling
Date: June 1, 1975
Author: Martin K. Starr

Research papers

Classifying consumers in the 1970s

Catalogue: Seminar 1972: Segmentation And Typology
Date: June 15, 1972
Author: J. A. Lunn

Research papers

A consumer segmentation using a standardised technology

Catalogue: Seminar 1972: Segmentation And Typology
Date: June 15, 1972
Authors: Geoffrey M. Bickers, Gordon Haymes

Research reports

Exploratory research on pre-payments and self-collection for dry-cleaning

Catalogue: CRAM/Peter Cooper Archive Collection
Date: October 1, 1970
Author: CRAM/Peter Cooper Archive

Research papers

Summary

Catalogue: Seminar 1967: Travel and Tourism
Date: June 15, 1967
Author: Werner Wyss