Tag: "Media Choice"

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Videos

The role of channel logos in on-demand platforms

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Date: December 12, 2018
Author: Christian Kurz

Research papers

Reader selection

Catalogue: Seminar 1985: Quality In Publishing
Date: November 27, 1985
Author: Guy Consterdine

Research papers

Knowing how advertising works

Catalogue: Seminar 1985: Quality In Publishing
Date: November 27, 1985
Authors: Meinard Carper, Hans Elzinga

Research papers

Competitive analysis and media planning

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Date: February 27, 1985
Author: Jan A. Schipper

Research papers

The choice among media

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Authors: Marcel Marc, Jacques Durand

Research papers

Media research

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Author: ESOMAR B.V.

Research papers

Effective media selection

Catalogue: Seminar 1978: The Business Of Advertising
Date: June 1, 1978
Author: Timothy Joyce

Research papers

Determining budget: Open discussion

Catalogue: Seminar 1978: The Business Of Advertising
Date: June 1, 1978
Author: Giovanni van Eyl

Research papers

The selection of promotional media

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Date: March 1, 1975
Author: M. J. Batt

Research papers

A new way to measure page-confrontation

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Date: September 1, 1974
Authors: Johan J. M. van Tulder, Coen C. J. de Koning, Jan D. Noordhoff

Research papers

The use of management information in media advertising

Catalogue: Seminar 1974: Management Information For Retail Organisations
Date: April 1, 1974
Author: John Hawthorne

Research papers

The choice among media (French)

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Date: June 15, 1971
Authors: Jacques Durand, Marcel Marc