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Nguyen, M. (2020a, September 15). From accountability to incrementality. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/from-accountability-to-incrementality-11580
Hickey, McLintock and Castro (2020a, September 15). The power of defensive innovation through turning headwinds into opportunities. ANA - ESOMAR. Retrieved April 26, 2024, from
Falser, Waidelich and Walter (2020a, September 15). Finding the 80% rotten apples in your innovation pipeline. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/finding-the-80-rotten-apples-in-your-innovation-pipeline-11584
Armato, E. (2020a, September 15). Hello Alexa, is there any survey for me?. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/hello-alexa-is-there-any-survey-for-me--11585
Evans, D. (2020a, September 15). The new brand-perception battleground. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/the-new-brand-perception-battleground-11581
Marshall, Verhulst and Owens (2020a, September 15). Using narrative analytics to win customer trust. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/using-narrative-analytics-to-win-customer-trust-11583
Policicio and Leirvik (2020a, September 15). Harnessing powerful storytelling. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/harnessing-powerful-storytelling-11588
Dell'Isola and Mayne (2020a, September 15). Post COVID-19: A brand blueprint for the future. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/post-covid-19-a-brand-blueprint-for-the-future
Timpone et al. (2020a, September 15). Disrupting System 1 thinking: Better science for smarter marketing. ANA - ESOMAR. Retrieved April 26, 2024, from