Post COVID-19: A brand blueprint for the future
Abstract:
Get ready for the future!
As each of us has experienced in all parts of the globe, it's clear that after COVID-19 there will be no going back, for both consumers and companies, and more broadly, as society as a whole. Quite the opposite, we will see a changed consumer mindset, with both consumers and brands sailing towards the future in unchartered, complex waters.
This demands that companies future-proof their strategies with a brand new set of skills and tools. For this reason, 17 Countries and insight agencies from all around the world, spearheaded by Beyond Research Italy, have joined forces to offer you global guidelines to empower your brand. We have identified and bring to you 7 trends that will represent your fundamental dashboard to navigate the times ahead.
Research Papers
Seed audiences: 'From not knowing you to tapping into millions like you'
Catalogue: Insights Festival 2020
Authors: Abhinav Mohan, Mario Dughi, Souvik Roy, Utsav Mamoria
Companies: Unilever, InMobi
September 15, 2020
Research Papers
The new brand-perception battleground
Catalogue: Insights Festival 2020
Author: David Evans
Company: Microsoft
September 15, 2020
Research Papers
Sustainability: Doomed if you do, doomed if you don't
Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Maitreyee Patki, Jayanth Narasimha
Company: Brandscapes Worldwide
November 2, 2020
