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Research papers

Can market research make a contribution to international problems?

This paper is concerned with the Market Research Industry's contribution in this field. It is our contention that not enough market research is carried out in the vital area of overseas aid and that it is up to the industry to draw the attention of...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Jocelyn L. Jeffreys, Robert Sutton
August 1, 1975
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Citation

Jeffreys and Sutton (1975a, August 01). Can market research make a contribution to international problems?. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/can-market-research-make-a-contribution-to-international-problems-


Research papers

Problems of research buyers and the effect in Britain of the development of a research users' association

This paper starts by discussing the particular problems of market researchers working for manufacturing and other organisations which use research in their marketing, and in general depend on market research agencies to carry out all or some of the...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: John A. Bound
August 1, 1975
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Citation

Bound, J. A. (1975a, August 01). Problems of research buyers and the effect in Britain of the development of a research users' association. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/problems-of-research-buyers-and-the-effect-in-britain-of-the-development-of-a-research-users-association


Research papers

The experiment near-gratis-fare (German)

To what extent can drivers of private cars be won over to local public transport by cheap fares during the rush hour! Answering this question was the main task of the experiment NEAR-GRATIS-FARE. During the course of nine months, approximately 10.000...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Dieter Franke
August 1, 1975
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Citation

Franke, D. (1975a, August 01). The experiment near-gratis-fare (German). ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/the-experiment-near-gratis-fare-german-


Research papers

The quality of research is...

Since the theme of this Congress is the quality of research, I thought it might be a good idea to find out what some ESOMAR members think has been the contribution of ESOMAR Congresses, not just to the overall quality of research, but to the quality...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Emanuel H. Demby
August 1, 1975
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Citation

Demby, E. H. (1975a, August 01). The quality of research is.... ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/the-quality-of-research-is-


Research papers

Influence of the utilization of multivariate techniques on the quality of studies

After six years of utilization of multivariate techniques, we discover that these techniques have brought us along to conceive studies of a more complex structure as well as more clear in their basic assumptions. In this paper, we attempt to analyse...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Joseph Lion
August 1, 1975
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Citation

Lion, J. (1975a, August 01). Influence of the utilization of multivariate techniques on the quality of studies. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/influence-of-the-utilization-of-multivariate-techniques-on-the-quality-of-studies


Research papers

An approach to market research in Iran

This paper outlines our experience in the conduct of Market Research for clients concerned with the developing society of Iran. There is no doubt in our minds of the growing significance of market research in that country, the more so since it is not...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: J. A. Kelly, A. E.V. Dent
August 1, 1975
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Citation

Kelly and Dent (1975a, August 01). An approach to market research in Iran. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/an-approach-to-market-research-in-iran


Research papers

How to maximise shelf sales and profitability

The paper, drawing on the experience of over thirty John Gordon Outlet Studies in various European retail situations, proposes that in order to maximise shelf sales and profitability a retailer must: 1. Examine current shelf profitability, taking...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: John Gordon
August 1, 1975
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Citation

Gordon, J. (1975a, August 01). How to maximise shelf sales and profitability. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/how-to-maximise-shelf-sales-and-profitability


Research papers

Problems of employee motivation in a market research agency

This paper sets out to examine the special problems of man management in a market research agency. As a facet of this investigation the body of available management theory is assessed and related to the practicalities of managing a research agency....

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Philip Hill
August 1, 1975
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Citation

Hill, P. (1975a, August 01). Problems of employee motivation in a market research agency. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/problems-of-employee-motivation-in-a-market-research-agency


Research papers

Efficiency analysis of a sales force (French)

The purpose of this paper is to describe a method whereby the problem of salesforce efficiency can be solved. We have discovered how to deduce simple rules from available quantitative data and how the application of these rules can lead to a coherent...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Didier Truchot
August 1, 1975
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Citation

Truchot, D. (1975a, August 01). Efficiency analysis of a sales force (French). ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/efficiency-analysis-of-a-sales-force-french-