Problems of employee motivation in a market research agency

Date of publication: August 1, 1975

Author: Philip Hill


This paper sets out to examine the special problems of man management in a market research agency. As a facet of this investigation the body of available management theory is assessed and related to the practicalities of managing a research agency. Specialist Research Group, a relatively new agency, some five years old, serves as a case history to illustrate some of the problems of employee, and especially executive, motivation in a market research agency. It is to be hoped that both large and small agencies will be able to relate to the people problems described in this particular case history.

Philip Hill


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