Abstract:

This paper sets out to examine the special problems of man management in a market research agency. As a facet of this investigation the body of available management theory is assessed and related to the practicalities of managing a research agency. Specialist Research Group, a relatively new agency, some five years old, serves as a case history to illustrate some of the problems of employee, and especially executive, motivation in a market research agency. It is to be hoped that both large and small agencies will be able to relate to the people problems described in this particular case history.